Canyon opens mega store in Frankfurt: E-bikes for testing Ready!
Canyon opens mega store in Frankfurt: E-bikes for testing Ready!
Mainzer Landstraße 16, 15230 Frankfurt (Oder), Deutschland - The bicycle market in Germany is in motion, and not just on the streets. Canyon has opened his new pop-up store in Frankfurt am Main, with a sensible partnership with the bicycle dealer Karlvondrais. This is the fourth official location in Germany, which underlines Canyon's ambitious strategy to combine the digital world with physical contact points. On July 12, 2025, the starting signal for this 500 square meter store at Mainzer Landstraße 16, which offers Frankfurt access to an exciting selection of models, including the latest urban e-bikes and high-quality racing bikes.
What makes the new store special? Historical charm! The vault of a former bank building gives the shop a unique ambience. And that's not all: a permanent location in Sachsenhausen is planned, which should offer exactly the experience of the modern bicycle world with over 1,000 square meters. A showroom, a workshop and extensive storage areas are also planned. In this context, Canyon reports that the Experience Partner Program should be expanded to 15 locations in several countries by mid -2025, including in Belgium, Finland and the USA.
extension of the physical presence
With this opening, Canyon relies on a strategy that underlines the need for physical touchpoints. This development falls at a time when the German bicycle market has to overcome various challenges. According to a current study, the market experienced a sales drop from 10% to 6.3 billion euros in 2024. Despite these difficulties, Germany remains the largest sales market in Europe, and it is even expected that the market will be increasing to a volume of 22 billion euros by 2030 - that makes you want more!digitally meets physically
The combination of online and offline offers is the key to canyon's recipe for success. Following a trend, after which e-bikes are very popular, Canyon wants to show with his new concept that personal contact cannot be replaced. "We want to offer customers individual advice and the opportunity to try bicycles before buying," adds Canyon. The sales figures for e-bikes in Germany have recently dropped by 2%, but enthusiasm for them is still strong and now accounts for 86% of sales in the German bicycle market.
Although the market is currently more difficult, the view of the future remains optimistic. The downward trends in mechanical bicycles are flat, and the potential of e-bikes shows up in constantly new models and innovations. The opening of the new canyon store in Frankfurt is therefore more than just a new point of sale-it is a step into a multidimensional future of the bicycle market.
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| Ort | Mainzer Landstraße 16, 15230 Frankfurt (Oder), Deutschland |
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