Autohaus Schäffer opens a new location in Bargau-is the Mazda boom coming?

Autohaus Schäffer opens a new location in Bargau-is the Mazda boom coming?

Bargau, Deutschland - The Schäffer Autohaus from Eislingen took over the former Mazda location Bläse in Bargau on May 2, 2025 and now leads it as a car dealership. This takeover comes after a long closure of the car dealership, which occurred in spring 2024 due to illness. During this closing phase, the car dealership Bläse informed its customers about a service cooperation with the Schäffer Autohaus in Göppingen in order to maintain vehicle purchases and maintenance work. The Schäffer Autohaus acted as a central point of contact for the customers of Bläse, who were extensively informed about the new processes, such as reported.

With the takeover, the Schäffer Autohaus also ensures the jobs of three former employees of the Bläse workshop. In addition, two additional employees were hired, which means that a total of 16 employees are now working for the family business. The decision to take over was made in spring 2025 after the location was prepared for the return to the Mazda dealer network.

location and service offers

The old workshop remained closed during the transition period, but the staff was still employed. The work was organized at the new location in Bargau, where both the sales offer and the workshop are to be revitalized. The locations of the location are part of the commitment to offer the customers of Bargau a first -class service. A customer base that is characterized by loyalty is ready because there is no other Mazda dealer in the Schwäbisch Gmünd area.

In order to establish the location in the long term, the Schäffer dealership also plans to offer continuous opening times. The demand for new cars attracts again, especially after the Bundestag election, which opens up additional options for the company. The official opening ceremony of the new location in Bargau, with special offers and discounts, is scheduled for the end of June 2025.

challenges in the automotive industry

The takeover of the car dealership Bläse is an example of the challenges with which the automotive industry is currently confronted. Technological innovations and changed customer requests require a realignment of traditional business models. More and more customers are informing themselves online about vehicles before visiting a car dealership. BYC News emphasizes that car dealerships have to build up strong online presences in order to remain relevant. A strong digital marketing and targeted service offers are crucial to strengthen customer loyalty.

These circumstances represent a special challenge for car dealerships. Manufacturers are increasingly relying on direct sales and thus bypass traditional dealers, which also weakens the role of car dealerships. Therefore, both the car dealerships and the Schäffer Autohaus have to develop integrative mobility solutions in order to be able to successfully survive in the increasingly competitive market.

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OrtBargau, Deutschland
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