Meghan Markle is planning a new beginning: This is how it continues with AS Ever!

Meghan Markle is planning a new beginning: This is how it continues with AS Ever!

Duchess Meghan Markle plans to put her foot in the fashion industry and to further develop your "AS Ever" brand. In a current interview, she announced that she first "step back a step" to collect valuable data from the start phase and to analyze what "AS Ever" could be in the future. The next product publication for the brand was aimed at in the early 2026 at the earliest.

Markle would like to pay particular attention to the hospitality industry after their previously offered products such as jam, honey and tea were sold out within less than an hour after the market launch. Despite the success, there will be no renewed filling of the popular jam for the time being. For the time until the introduction of new products, it checks various strategic perspectives to better understand the seasonal needs of its customers.

The challenge in the fashion industry

The background for Meghans ambitions in fashion is complex. The industry is currently facing major challenges, with a forecast decline in sales and a reduction in area of ​​up to 70 percent in certain trading formats, such as KPMG . Despite the increase in online offers, stationary trade remains attractive for many consumers, which is important for careful planning of the new collections.

The success in retail not only depends on high -quality products, but also on an appealing shopping experience. In this context, “AS Ever” will also have to focus on the design of the city centers in order to meet the requirements of consumers. Markle himself describes her approach to brand development as a "constant state of new calibration".

podcasts and personal insights

in her podcast "Confessions of a female founder", Meghan regularly speaks to other entrepreneurs and shares their experiences. She recently had Sara Blakely, the founder of Spanx, as a guest. As part of this conversation, she reflected on her own experiences with fashion, especially the wearing of stilettos during her pregnancies, and emphasized the importance of adaptive foods.

Meghan has announced that the next steps for "AS Ever" could include the announcement of new products in the first quarter of 2026. The idea of ​​also exploring the area of ​​fashion at a later date leaves room for interesting developments within your brand.

The combination of a strong focus on hospitality and a well thought -out fashion approach could make “AS Ever” a remarkable player in the competitive market in the coming years. Meghan has already thanked for the support of her fans and recognized their patience during this transition phase. Your path is characterized by innovative ideas and the endeavor to establish a strong brand.