RBB starts Tikk-Canal: This is how Berlin and Brandenburg remains informed!

RBB starts Tikk-Canal: This is how Berlin and Brandenburg remains informed!

Berlin, Deutschland - The Bundfunk Berlin-Brandenburg (RBB) has launched a new TikTok channel to inform young people in Berlin and Brandenburg about current regional topics. The channel called @deindailyupdate was launched to address a young audience and to expand reporting on politics, living, trends, gaming, pop culture and lifestyle. The hosts Rafaela Roza and Noelia Sanchez Barón form a dynamic team and bring various experiences to make the content appealing and informative. Roza previously worked in the Tikok format "Your Money", while Sanchez Barón previously worked as an editor and moderator for "Stern" and as a producer.

The channel currently produces around five contributions per week, whereby the goal is to offer new content every day. The main focus is on road surveys, daily updates from the RBB newsrooms and background videos on regional peculiarities. Topics such as the holiday on May 8 in Berlin have already been dealt with in Berlin outdoor pools and the tree blossom festival in Werder (Havel). Katrin Günther, program director of the RBB, emphasizes that this new offer is particularly relevant for Generation Z in Berlin and Brandenburg.

Interactive spectator participation

A central goal of the channel is not only to inform, but also to promote exchange with the audience. Users are invited, questions, feedback, personal experiences or subject suggestions in the comments or by direct message. The channel ensures that the exchange takes place respectfully and taking other opinions into account. However, there are fixed basic rules that should promote respectful coexistence. Forbidden content includes personal attacks, discriminatory statements and any kind of extremist propaganda.

The decision to start a Tikok channel comes at a time when the Tikok usage trend in Germany increases steadily. Loud ardmediathek.de Every third child and every second adolescent already use the platform. The app has proven to be extremely addictive, which is not least due to the appealing "for you" page, which is presented when the app is opened.

relevance and outlook

With this new channel, the RBB can specifically address young people and arouse their interest in local topics. dwdl.de emphasizes that it is considered important to safeguard the journalistic demands in short but effective videos. The strategy of creating content for the Tikok platform could be a demanding but also necessary challenge for local media in order to keep up with the changing media landscape.

at a time when media literacy is becoming increasingly important, RBB's offer is a step in the right direction. It aims not only to inform viewers, but also to actively involve the dialogue.