Beer prices explode 2025: It gets that expensive at Rock im Park!

Beer prices explode 2025: It gets that expensive at Rock im Park!

Nürburgring, Deutschland - Beer prices in Germany are increasing, and this will also be noticeable in the coming years. According to a report by Schwäbische Post costs a measure on the Stuttgart spring festival in the year 2025 already 14.50 euros. The prices on the Munich Wiesn are between 14.50 and 15.80 euros per liter. As part of the Rock im Park festival, which takes place at the same time as Rock am Ring am Nürburgring and attracts over 180,000 visitors, a half liter of beer costs 6.90 euros, which corresponds to a price increase of over 6 % compared to the previous year.

The beer, which is served at Rock im Park, does not come from local Nuremberg breweries, but from Anheuser-Busch Inbev, the largest brewery group in the world, and is obtained from Spain (San Miguel) and Bremen (Beck’s). In order to facilitate the purchase process, cashless payment is used by chip on the bracelet. In a WhatsApp group, it is controversial whether Swabian beer should be brought to the campsite.

rising costs burden the breweries

The reasons for the feared price increases are diverse. The German brewers' association explains that rising raw material and personnel costs are a significant burden on the breweries. The general manager Holger Eichele makes it clear that the beer production is more expensive today than five or ten years ago, and many breweries are faced with falling sales. In the first eleven months of last year, the decline in beer sales was 2.1 percent, which also tightens the financial challenges.

In particular, the prices for energy, hops and logistics have increased noticeably, which drives the cost of the brewery further up. According to Ludwigsburg24 it is unclear how much prices are ultimately increased, but it is certain that the brewing costs are forced to partly with consumers To pass on.

beer market in change

At the same time, it turns out that the demand for non -alcoholic beer has increased significantly in recent years. The production of non -alcoholic beer has doubled to 670 million liters in 2023 since 2003. In the fall of 2024, non -alcoholic beer already had a market share of 8.9 percent. These trends are important for the future of the beer market, since it is expected that every tenth beer will soon be alcohol -free in Germany. With a market share of 48.1 percent and Hell beer, Pils still has the most popular positions in the German beer market with 10.6 percent.

The brewery industry therefore faces major challenges, while the beer prices continue to rise. For many consumers, drinking beer at festivals and folk festivals could soon become a expensive affair. How the situation will develop remains to be seen.