Aldi Nord continues to grow: 2,200 branches and new trends in stores

Aldi Nord continues to grow: 2,200 branches and new trends in stores

What's new in the Cologne trade landscape? A lot has happened in the branch networks of the large retailers in the past few weeks. Aldi in particular is still very active in Germany. According to Food newspaper now operates more than 2,200 markets in June and at the same time opened and at the same time three closed. There are also changes in the competitor Kaufland in which the entrances and exits are balanced.

The expansion of Aldi Nord is continuous. Managing Director Torsten Janke emphasizes that the company endeavors not only to expand its branch network, but also to optimize it. Locations with good transport connections are sought and ensured that the branches meet the needs of customers. Wider corridors and separate empties close to empties should also help to improve the shopping experience, as well as modern construction methods with higher ceilings and large windows that create a bright ambience.

strong focus on sustainability

Another important aspect of Aldi Nord's expansion strategy is the use of renewable energies. The company relies on solar power and has undertaken to forego fossil fuels in new buildings. This is also evident in the general orientation of the company to improve the quality of life in the regions and to promote the attractiveness of rural structures through local supply. This is in accordance with the current trends in the European food retail trade, which is also confirmed in a study by McKinsey and Eurocommer.

In the study in question, it is pointed out that the earnings of the food dealers in Europe in 2024 rose by 2.4 percent. Despite a positive sales trend, however, many retailers have to struggle with careful consumer behavior. Discounter and own brands particularly benefit from this reluctance, which is also noticeable for discounters in a growing market share of 38 percent. Eigenmarks are also more and more sought -after, with 84 percent of consumers who do not want to do without them even if income increases.

The future of trade

What is the perspective for 2025? Many executives in the food retail trade are optimistic and expect stabilization of market conditions. It is interesting that 48 percent of consumers have signaled a preference for inexpensive products for 2025. The health and quality of food also remains important to many. A good knack for trends and adjustments to the needs of customers could offer the decisive competitive advantage for Aldi and other retailers.

Finally, it can be said that developments in Cologne retail are still intensively observed. With a constant adaptation to the market conditions and a clear focus on sustainability, Aldi Nord shows that they are willing to focus on the needs of consumers. It remains to be seen how the situation will change in the coming months and whether the trend of the discounter - especially with regard to the increasing demand for healthy food.