Aldi Nord continues to grow: 2,200 branches and new retail trends

Aldi Nord continues to grow: 2,200 branches and new retail trends

What’s new in the Cologne retail landscape? A lot has happened in the branch networks of major retailers in the last few weeks. Aldi in particular continues to be very active in Germany. Loud Food newspaper Aldi Nord now operates more than 2,200 stores, while Aldi Süd opened three new branches in June and closed three at the same time. There are also changes at competitor Kaufland, with additions and departures being balanced.

Aldi Nord's expansion is continuous. Managing director Torsten Janke emphasizes that the company is striving not only to expand its branch network, but also to optimize it. Locations with good transport connections are sought and care is taken to ensure that the branches meet the needs of customers. Wider aisles and separate empties acceptance rooms should also help to improve the shopping experience, as will modern construction methods with higher ceilings and large windows that create a bright ambience.

Strong focus on sustainability

Another important aspect of Aldi Nord's expansion strategy is the use of renewable energy. The company relies on solar power and has committed to not using fossil fuels in new buildings. This is also reflected in the company's general focus on improving the quality of life in the regions and promoting the attractiveness of rural structures through local supplies. This is in line with current trends in European food retail, which is also reflected in a study by McKinsey and EuroCommerce are confirmed.

The study in question points out that grocers' revenues in Europe increased by 2.4 percent in 2024, adjusted for inflation. However, despite a positive sales trend, many retailers are struggling with cautious consumer behavior. Discounters and own brands particularly benefit from this reluctance, which is also reflected in a growing market share of 38 percent for discounters. Own brands are also increasingly in demand, with 84 percent of consumers not wanting to do without them even as their income increases.

The future of trade

What is the outlook for 2025? Many food retail executives are optimistic and expect market conditions to stabilize. What is interesting is that 48 percent of consumers have indicated a preference for low-cost products by 2025. The health and quality of food also remains important to many. A good knack for trends and adapting to customer needs could provide Aldi and other retailers with the decisive competitive advantage.

In conclusion, it can be said that developments in Cologne's retail sector continue to be closely monitored. With constant adaptation to market conditions and a clear focus on sustainability, Aldi Nord shows that they are willing to focus on the needs of consumers. It remains to be seen how the situation will change in the coming months and whether the discounter trend will continue - especially in view of the increasing demand for healthy food.