BMW brings the new 1 Series: Electric, Stylish and Better Due to ever!

BMW brings the new 1 Series: Electric, Stylish and Better Due to ever!

Debrecen, Ungarn - BMW announced today that a new edition of the 1 series is planned for 2027 or 2028. This model series is offered for the first time as an electric vehicle and is to become part of the innovative "new class", which aims at a younger target group. The important role of the 1 Series in southern Europe, including in countries such as Spain, Italy and Greece, should not be underestimated. Without the 1 Series, BMW would estimate a third of its sales volume.

The "new class" will be introduced gradually from 2025 and includes state-of-the-art 800-volt technology and round battery cells. With these new technologies, BMW promises a range of up to 750 km and a faster charging process. The “new class” vehicles can be charged in just 10 minutes for 300 km. The prices for the new models start at € 45,000, but details about the start of sales of the new 1 Series are still pending. Pre-orders should be possible from the end of 2025, reports Ruhr24.de .

competitiveness in the compact car segment

BMW plans to remain competitive with the electrical version of the 1 series. Brand chief Bernd Koerber has announced that the successor to the 1 Series and 2 series is also intended for 2027/2028. The 1 series plays an essential role for the access of younger customers to the brand and remains a central part of the compact car segment, which is a third of the business in southern Europe.

The electric model could bear the name "I1", while another electrical model that "i2" is expected. Both models are based on the new platform of the "new class", which was designed for electric vehicles. They also use the sixth generation of EDRIVE technology and new round cell batteries. The introduction of models I1 and I2 will be sought between 2027 and 2028. Accordingly, all-wheel drive can also receive more powerful variants, as from Auto Motor und Sport

electric vehicle sales rise

BMW recorded an impressive increase in electric vehicle sales by 50 % compared to the previous year. A total of 426,594 fully electric vehicles were sold worldwide, which corresponds to about 15 % of the total vehicle rate of the BMW Group. The company has set itself the goal of achieving at least half of its entire paragraph with electric vehicles by 2030. Successful models such as the BMW I4 and the BMW IX3 are driving this change, such as Wirtschaftsjournal.com reported.

Overall, BMW shows with the development of the “new class” and the electric 1 series of 1, how the company is preparing for the challenges of the automotive industry in the context of sustainability and technological change.