BVB in front of 300 million deal: power struggle could prevent everything!

BVB in front of 300 million deal: power struggle could prevent everything!

Dortmund, Deutschland - Borussia Dortmund is currently facing significant changes in the field of sponsorship and finance. The association is negotiating a possible partnership with a global group that could include a total volume of around 300 million euros. These conversations have already been well advanced, but there is still uncertainty about a final conclusion. The background to this uncertainty is a threatening power struggle for the presidency between Dr. Reinhold Lunow and Hans-Joachim Watzke, who could endanger the negotiations. A decisive general meeting in November could reveal the confrontation between the two leaders and impair the trust of the potential partner in the association.

Recently Borussia Dortmund also presented Vodafone as the new main sponsor. This partnership is intended to secure income of up to 180 million euros for the association. A successful conclusion of the 300 million euro deal would not only be a financial upswing for Borussia, but also send a strong signal to the Bundesliga. However, the tense management in the association could deter sponsors and endanger the future of Dortmund. The coming weeks are therefore crucial for the possible conclusion of the deal, such as RuHR24 analyzed

new sponsors and financial structures

Another remarkable development is the entry of the armaments group Rheinmetall as the new sponsor of Borussia Dortmund, which was officially announced on May 29, 2025. Rheinmetall will appear as a "champion partner" and secures the club a million sum for advertising space. This is the first time that an armaments group is entering into a partnership with a Bundesliga club. Rheinmetall is criticized because the company produces weapons and ammunition, including floors and tanks that are delivered to Ukraine, among other things.

The partnership with Borussia Dortmund is designed for three years and guarantees the association a double -digit million sum. Armin Papperger, chairman of the board of Rheinmetall AG, explains that the cooperation fits together well. However, the announcement of the deal has already met with violent criticism on the part of the fans, many have already terminated their membership, such as Derwesten reported.

The meaning of sponsoring

In the 2022/23 season, Borussia Dortmund achieved total income from sponsorship of over $ 143.3 million. The largest individual investment comes from Puma, which supports the association annually with USD 34.61 million. In total, the BVB has sponsorship contracts with 48 brands, with the five largest partners made up for 70% of the total income. The spatial proximity of these sponsors to the respective industries makes a decisive contribution to the financial stability of the association. The highest editions include partners such as 1 & 1, Signal Iduna, Evonik and the GLS Group, while the retail industry is most represented, a total of six agreements. Understanding the sponsoring strategies of competitors plays a central role in maximizing your own income, such as "https://www.sportcal.com/data-insights/top-10-ponsor-partners-borussia-dortmund/"> Sportcal underlines.