The merger of Aldi Nord and South: Is reunification ahead?
The merger of Aldi Nord and South: Is reunification ahead?
In the past few weeks, an exciting development in German retail has been indicated: Aldi Nord and Aldi Süd, the two discounter giants that have been acting as separate companies since 1961 could possibly be combined again. Rumors about a merger of the two chains were initiated by reports on secret discussions between the owner families. This is the Heister family, which Aldi Süd represents, as well as two strands of the Albrecht family, which leads Aldi Nord. Information about the current status of these discussions comes from a report by "Wirtschaftswoche" based on insider information and published on Saturday, such as Tagspiegel reported.
The merger process includes several scenarios, including the foundation of a common holding. Parts of this holding should be distributed equally to the foundations of the families. Another goal of the talks is to merge certain business areas, such as software and IT. Despite the discussions about a possible "reunification" of the two discounters by the end of 2025, the implementation of such a project can be assessed as hardly possible. So far, inquiries about the plans of Aldi Nord and Aldi Süd have remained unanswered.
background of the division and current developments
Aldi Nord and Aldi Süd have existed in a geographical and operational separation for over 60 years, which was created by an internal family dispute after the division in 1961. This separation goes back to the dispute between the Albrecht brothers, which also influenced the sales strategies, especially in the tobacco sector. The historical context of the disputes and the resulting separation is explained by n-tv
An additional incentive for the current merger talks offer the unequal salary structures in the two companies. Aldi south managers pay between 20-25% more than Aldi Nord, which may be perceived as a competitive disadvantage in the long term. The rough structure for a merger already seems to exist, and according to a report by the "Manager Magazine", the ownership relationships have already been clarified within the family foundations, such as T-Online determined.
Future view
The question of when a possible merger could be finalized remains unanswered. Analysts and experts see different effects on the market and consumers. Many customers already perceive Aldi Nord and Aldi Süd as a common low -cost provider, which is reinforced by the close cooperation between the two chains when purchasing and similar marketing strategies. A standardization could therefore lead to the two brands being perceived even more nationwide.
Both companies together have over 13,000 discounters worldwide and work in different countries. Aldi Nord is active in France, Portugal and Spain, while Aldi Süd operated in Great Britain, the USA, Italy and China. Regardless of whether the association takes place or not, Aldi remains the largest discounter chain in Germany and has a significant influence on the retail market.
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| Ort | Gummersbach, Deutschland |
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