Festival season starts: Rock am Ring in the price war for tickets!

Festival season starts: Rock am Ring in the price war for tickets!

The festival season in Germany begins this year with the renowned “Rock am Ring”, which takes place this weekend at the Nürburgring. Since its premiere in 1985, the festival has taken impressive development, at that time with 75,000 spectators and 17 bands, including sizes such as U2 and Foreigner. In 2024, almost 100 bands on four stages are expected, with big names such as Slipknot, The Prodigy and Korn form the headliners. Already at the beginning of March 2024, 90,000 tickets for "Rock am Ring" were sold out, and the "Rock im Park" in Nuremberg, which took place in parallel, also reported a complete ticket sale at the end of May.

Although the number of visitors in Germany reached the pre-corona level in 2024, worrying trends are emerging. Organizers are under pressure because the admission prices were reduced compared to 2024 after they were first raised in 2022 due to rising costs. Some of these price increases could not be passed on to the audience, which is burdened by the economic situation. Festivals are also in direct competition for the tours of megastars such as Coldplay and Taylor Swift.

economic challenges of the festival industry

like world Close gates. Nevertheless, the industry also shows new initiatives such as the planned "Feelings of Happiness" festival, which comes up with artists such as Apache 207 and Scooter. The dominance of CTS Eventim in the festival market has been recorded since 2000, while Live Nation is the worldwide number one in the festival business.

The popularity of music events in Germany is great; Almost everyone: R second German occasionally visits such an event. An investigation by Statista shows that the music industry is an important part of the cultural and creative industries. Overall, the ticket sales in the live music market follow a positive forecast with around 1.6 billion euros in 2027.

The festival experience was retained

In particular, the camping experience is concretized as part of "Rock am Ring". In this way, visitors can book an advanced tent in the immediate vicinity of the racetrack in an exclusive Utopia Stage Camping. In addition to cozy seating and culinary meals, free WiFi is also offered. For better experience, secure access to the stages is still guaranteed.

The demand for festivals remains strong and the majority of visitors are willing to pay more than 200 euros for a ticket. Festival visits are particularly popular in small groups, and about 40 % of German festival goers: Inside, they are ready to travel across Europe for an event, while 32 % would travel for a festival worldwide.