Hertha BSC: A-Cap becomes the new owner-what does that mean for the club?

Hertha BSC: A-Cap becomes the new owner-what does that mean for the club?

In a crucial auction in New York On Friday, the shares of the US company 777 partners to Hertha BSC and several other football clubs were auctioned. The company A-CAP (Advantage Capital Holdings) has taken over the entire football portfolio, which in addition to Hertha BSC also includes shares in CFC Genoa, FC Sevilla, Standard Liège, Red Star Paris and Vasco da Gama. The shares in Hertha BSC amount to 78.8 percent of Hertha BSC GmbH & Co. KGAA, which are now owned by A-Cap href = "https://www.rbbb24.de/sport/Bebtrag/2025/06/fussball-berlin-hertha-sc-au-au-777-partners-a-cap-wärdigentuemer.html"> rbb24

The auction became necessary after 777 partners had come into financial difficulties and was under the control of A-cap, the main believer. According to Tagesspiegel is the restructuring of the company only a part of a larger picture, since 777 partners ago is less than two years Successor of Lars Windhorst had entered Hertha BSC. At that time the company already held 78.8 percent of the shares.

a-cap and its role in football

a-cap, a holding company based in the USA, not only took care of the takeover of the shares of 777 partners, but also a re-occupation of the supervisory board at Hertha BSC. Two seats were taken by representatives of A-CAP, which already influences the club management. The auction took place under special circumstances: no money flowed, but the loan security that 777 partners had used to ensure his obligations were used as a means of payment.

In the past few months, several clubs, including Standard Liège, have changed their owners. While A-CAP keeps control of Hertha BSC, the shares in Standard Liège to the SDL Holding from CEO Giacomo Angelini were sold. These developments show how the landscape in football changes through private equity investments, especially in Europe, where in 2021 private equity companies invested around 22 billion euros in sports, such as Deutschlandfunk noted.

effects on football and Hertha BSC

The integration of private equity investors raises questions whether this will have a long-term positive or negative effects on the clubs. Critics argue that such investments are often associated with demanding return expectations and high fees, which could endanger the original goals of the clubs. While some supporters see a reduction in the dependence on bank financing, there is also a far -reaching discussion about the possible displacement of tradition in German football.

Both German Football League and many clubs face the challenge of finding the right balance between the necessary financial support and the maintenance of the integrity of their traditions. In this context, the role of investors such as A-CAP and their possibilities to help shape the clubs are becoming increasingly important.

For Hertha BSC, the next steps after taking A-cap are decisive. Specific changes in the operational business are not to be expected, since A-CAP was already involved in the club management. The future of the club remains tense, while the fans hope for clear communication and a sustainable strategy.