Neustrelitzer wins IHK Prize: Second look revolutionized downtown!

Neustrelitzer wins IHK Prize: Second look revolutionized downtown!

An exciting message from Neustrelitz! Michaela Seliga has recently been awarded the price of the regional competition "Success room Altstadt 2025" in the "New foundation" category. Her second-hand shop "Second Blick", which is located on Strelitzer Strasse, attracts the attention of many customers, especially with its innovative upcycling workshops. The Neubrandenburg Chamber of Commerce and Industry honored the winners in a ceremony, which also took place in Neubrandenburg, Rostock and Schwerin. Creative concepts for revitalizing the city center were the focus, and Seliga was able to assert itself excellently.

The competition aims to promote the innovative strength and creativity of local companies. Michaela Seliga was encouraged by one of her customers who work at the IHK to participate in the tender. At first she was skeptical because her daily business took a lot of time. But ultimately she decided to take part and received support in the application. The jury then visited her shop and was very impressed by the business idea.

The award winners at a glance

Other companies could also shine in this competition. Alexander Veszely's delicatessen "Cheese Krämer" was awarded for the best business development. In the category of concepts, Isabella and Tom Wichmann received the prize for their creative idea of ​​a family café that is transformed into a bar in the evening. Her approaches show that the design of a lively city center can happen in a variety of ways, not only in Neustrelitz, but also in the neighboring cities. In the new foundation category, the second hand "My Vint" from Rostock and the digital physiotherapy practice FIS: Jo from Schwerin were awarded.

The winners can look forward to a prize money of 1,000 euros, which is not only a nice reward, but also a valuable support for future projects. The competition has been carried out for several years and has produced many innovative business approaches that clearly underline the motto "Experience inner cities with the future". New evaluation standards were also introduced this year: the sustainability aspect and the commitment to experience -oriented inner cities are now particularly rewarded, as the IHK announced in a press release.

a look ahead

The next exciting round is already in the starting blocks: the state award ceremony, in which the regional winners compete for the overall title, is planned for autumn 2025. Thus, the winners of the regional competitions still have enough time to prepare for the challenges and opportunities that the next stage brings. With this competition, the IHKs in Mecklenburg-Western Pomerania once again show how important it is to keep the city centers alive and attractive.

The competition ran from March 1st to April 30th, and the jury had the opportunity to visit the applicants at their locations in May and June. A total of over 60 companies entered their applications from 24 city centers. Even if only a few entrepreneurs are optimistic in a current survey, this initiative clearly shows that both creativity and entrepreneurial vigor are very popular in Mecklenburg-Western Pomerania. If you want to read the details of the regulations and tenders, you will find all information on the IHK website under Neubrandenburg.ihk.de .

For all those who are still looking for inspiration to also become part of this competition with their own ideas, is now the perfect time to think about creative concepts. So let's look forward to the future developments and experiences of changes in our inner cities!

For further backgrounds about the winners and the competition, informed ndr interesting insights into the view of the parties involved and IHK provides a detailed overview of the evaluation criteria.