Schwerin's city marketing is dissolved: a new way for tourism!

Schwerin's city marketing is dissolved: a new way for tourism!

Schwerin, Deutschland - In Schwerin, city marketing takes a new direction. From January 1, 2026, the city marketing company Schwerin (SMG) mbH will be dissolved and incorporated into the administration. This decision was taken on Monday evening by the city council, as reported Schwerin-lokal.de . The decision is not only a question of structure, but also efficiency, since you had to constantly increase the urban subsidies for the SMG, which has become problematic for legal reasons.

new structure for city marketing and tourism

Das neue Stadtmarketing wird durch drei Fachgruppen strukturiert: Marketing und Tourismus, Wirtschaft sowie das Digitales Innovationszentrum. These groups are initially subordinate to the deputy in the Department of Building, Environment and Transport. Martina Müller, the previous managing director of the SMG, will lead the marketing and tourism specialist group and also take over the liquidation of the old society.

Another plus point of this new regulation is the lifting of the sales tax liability, which leads to financial relief for the city. Interestingly, the previous staff of the SMG will be taken over, whereby the existing employment relationships are recognized.

innovations in city marketing

But what would be a contemporary city marketing without innovative ideas? In this way, effective city marketing not only promotes the attractiveness and quality of life, but also attracts visitors. According to Traditional-verlag.de , regular city festivals, virtual tours and digital city tours are only a few of the approaches that should be pursued in the future. These initiatives strengthen the city character and at the same time offer economic opportunities.

• Local festivals and events: city festivals, culinary events and themed weeks.
• digital city marketing: interactive apps and 360-degree videos.
• Cultural engagement: Support local museums and art projects.
• Promotion of local trade: voucher systems and pop-up markets.
• educational offers: historical lectures and workshops for schools.

Schwerin's city marketing will not only focus on promoting tourism, but also on strengthening local communities and maximizing economic opportunities. The integration of various aspects such as digital marketing and cultural initiatives should play a central role.

In addition to the local efforts, it is exciting to observe developments in other cities. In Augsburg, for example, an interactive web application was developed that virtually introduces visitors to the UNESCO World Heritage to the historical water and path history. This shows how cities can make their culture and history experienced digitally, which can certainly also serve as a source of inspiration in Schwerin in order to present their own history and culture in a contemporary way.

The coming months therefore promise exciting developments for city marketing in Schwerin, which is intended to further increase the quality of life and attractiveness of the city through this new structure and innovative approaches. It remains to be seen how these changes will have a specific effect on the city and its residents.