From water samples to 9000 followers: Schweriner becomes Tikok star!

From water samples to 9000 followers: Schweriner becomes Tikok star!

Neustadt-Glewe, Deutschland - in Neustadt-Glewe is a very special event in full swing and attracts festival friends from near and far: the Airbeat One Festival. A face that is now known to many visitors belongs to Johannes Klemkow, a 32-year-old Schweriner who acts as an official outdoor reporter for the festival. Through his lively TikTok and Instagram videos under the name "Hannes in happiness", he inspires his audience and has built up a loyal fan base of over 9000 followers on Tiktok. He regularly reaches hundreds of thousands of views with his videos and shows the festival from its most exciting side. People's curiosity is noticeable when he reports on the event, which means for many unforgettable experiences.

his way to the outer reporter began three years ago rather than Klemkow took water samples from the festival site and created an entertaining tictok video about it. He was called "unofficial outer reporter" by the visitors, which finally led to an official request from the Airbeat team. This connection is special: Klemkow has been visiting the festival for 15 years, has made a name for itself due to its passion and commitment to the community and is valued as a contact by many festival guests. Many turn directly to him with questions, and he often answers faster than official support.

The connection to the community

In his role, he produces a variety of content: from upgrading videos and backstage clips to interviews and questions of visitors. In order to be always informed, he is in close exchange with the festival team and uses the official homepage as a source of information. For Klemkow, the festival is not just a job, but a passion and a digital playground in which it can live out his creativity.

The Airbeat One Festival, which will take place next year from July 8th to 12th, 2026 under the motto "Have the Time of Your Life", is located between Berlin and Hamburg. It has set itself the goal of bringing the Dutch festival series to Germany. In addition to the main festival, the event also includes numerous other events, including Indian Spirit and the Psychedelic Circus as well as local city festivals and concert shows. Tickets for the event are already available and the download of the event app is also possible. The anticipation for the festival continues to increase, and with the commitment of people like Johannes Klemkow, the preparation time becomes a special experience for many.

influencer marketing in the festival world

The relationship between festivals and social media has experienced a change in recent years. Events such as Airbeat One use platforms such as Tikkok and Instagram to address a young audience and increase the reach. According to a current study on influencer marketing and social media events, it can be seen that interaction with influencers has a decisive influence on ticket sales and the number of visitors of an event. The creative use of these media is not just a trend, but an essential component of event planning, and with Klemkow the Airbeat One Festival has made a real stroke of luck.

Visit Airbeat One for an incomparable experience and stay up to date with “Hannes im Glück” so as not to miss an exciting moment! For more information, see the official Airbeat One website as well as in the articles of SVZ and Kolsquare.