Milka Extra: new chocolate or just fitting pack? Consumers are skeptical!
Milka Extra: new chocolate or just fitting pack? Consumers are skeptical!
Hamburg, Deutschland - The chocolate brand Milka has caused a sensation with its new "Milka Extra" product range. The 190-gram panel, which is to be available in German supermarkets and discounters from June 2025, is positioned between the previous 90-gram panels and the XXL packs with 300 grams. At the moment, the price of the product in the Netherlands is 3.79 euros, while the price in Germany is not yet known. The chocolate is offered in five different flavors: whole milk, hazelnut, noisette, Lotus biscoff and caramel salt almond. Customers already express their displeasure on social media about pricing, many have announced that Milka products are no longer available due to rising prices.
The Hamburg Consumer Center (VZHH) recently found that Milka should be chosen for its price increases with a reduced amount of product for the "mog pack of the month". In fact, the sales figures of the large boards have dropped, which led to the introduction of the new size. In the first quarter of 2025, the sales of table chocolate decreased by 12 percent, which illustrates the challenges in the current market environment. Supermarket prices for chocolate have risen significantly due to risen cocoa prices.
price increases and market development
The parent company of Milka, Mondelez, justifies the price increases with the increased raw material costs, especially for cocoa. In the past twelve months, cocoa prices have almost tripled and today reach a record level. Other costs, such as energy, packaging and transport, also remain high due to global challenges. However, critics emphasize that Mondelez has long -term contracts for cocoa creation and question the justification for the price increases. A financial report from the company also points to higher profits in connection with lower manufacturing costs.
In February 2025, Mondelez also reported a strong drop in profit in Europe in the fourth quarter of 2024 and expects a further decline in the adjusted profit per share for 2025. These developments could make consumers more careful with regard to their purchase decisions, since a general distrust of price increases arises.
trends in the chocolate market
In addition, more and more companies are showing growing commitment to sustainability. The demand for products that are packaged environmentally friendly or contain sustainable ingredients is steadily increasing. Brands develop alternatives to conventional chocolate, including vegetable and cocoa -free options in order to meet the requirements for health and environment. One example is cooperation like that of Nestlé with Cargill and Beyond Beans to promote sustainable cocoa products.
In this context, the market launch of the "Milka Extra" could be an attempt by Mondelez to accommodate the market trend towards healthier and more sustainable options, even if consumers are currently being confronted with price increases. The coming months will show how the new product series will be received by consumers.
For more information about the developments at Milka and the chocolate market, visit the articles on RuHR24 href = "https://www.vzhh.de/themen/mogogelpackungen/mogelpackung-des-monats/milka-dieste- testing"> vzhh and Innova Market Insights .
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| Ort | Hamburg, Deutschland |
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