With the 3-zone rule of clever and buy cheap in the supermarket!

With the 3-zone rule of clever and buy cheap in the supermarket!

In today's supermarkets, shopping can be a challenge, especially when it comes to not spending more than necessary. At the same time, many consumers want to ensure that they buy the right products. In order to develop an effective strategy here, the so-called "3-zone rule" sets new standards in shopping behavior. t-online reports that it is easier, targeted and economical.

supermarkets divided their products into three zones: the freshness zone quickly includes perishable goods such as fruit, vegetables and dairy products. In the storage zone there are durable foods such as rice, pasta and canned food. After all, the pleasure zone contains many seductive snacks such as chocolate, chips and spirits. This subdivision not only has practical advantages, but also helps to reduce spontaneous purchases and avoid forgotten items.

targeted shopping

To optimally use the 3-zone rule, it is advisable to divide the shopping list into zones. Before purchasing, the refrigerator and the pantry should be checked and attention should be paid to necessities. Customers should take a targeted manner from zone to zone and process the points on their list. In addition, the t-online before shopping, to take a look at the weekly prospectus, to take a bargain get hold of.

An important finding is that the presentation of the products plays a significant role. The prices of the premium products are often placed at eye level, while cheaper own brands can often be found in the upper or lower shelf areas. Consumers should make sure that they select products not only according to visibility, but also by quality and price.

shopping psychology in the supermarket

supermarkets use a variety of psychological tricks to influence purchasing. The consumer center describes paths as the way, product placement and even scents are used to direct the customers' purchase decisions. For example, fruit and vegetable departments are often presented in a market-like style in order to create an inviting atmosphere. This promotes the purchase of healthy foods, especially if they are offered immediately when entering the business.

The width of the corridors and the placement of basic food at the back of the shop aim to stop customers longer, so that they are more tempted to buy. Impulse items in the cash register area and special lighting effects should also stimulate spontaneous purchases.

Influence of product placement on the purchase decisions

In addition, studies show that an improved offer structure can increase the sales figures of healthy food. Research have shown that the sale of confectionery is significantly back if these are not prominently placed. The conscious removal of displays with seasonal sweets before holidays led to a decline in sales of up to 21 kilograms per business. These findings illustrate how important the structuring and presentation in the supermarket is for the buying behavior of consumers.

Overall, the consideration of zones, the optimization of purchasing strategies and the knowledge of psychological manipulations in the supermarket offers more valuable approaches for a more successful and ultimately healthier shopping.