Bus with clinic advertising now runs through the upper Vogtland!

Bus with clinic advertising now runs through the upper Vogtland!

A regular bus will drive through the upper Vogtland in the next three years and advertise the clinic on the Brunnenberg in Bad Elster. This initiative aims to increase the awareness of the facility and to draw potential patients aware of their extensive offer. The bus shows lettering, the silhouette of the clinic building and photos of employees to appear inviting and familiar. The official handover of the bus recently took place at the clinic, which belongs to the Mediclin Group and is not only active in Bad Elster, but is active in the entire region, such as Freepresse.de reported.

The clinic on the Brunnenberg offers an extensive “Medical Wellness” program that focuses on creating a healthy balance for body, mind and soul. The aim is to enable patients to have positive effects through relaxation and health. The massage in particular is used as the most popular relaxation technique, which, according to the clinic, has a demonstrably positive effect on body and psyche. Expert physiotherapists and trained masseurs work directly on the patient and offer various types of massage, including foot reflex zone massages and Ayurvedic oil massages that look back on over 4000 years old traditions of healing art, such as Klinik-am-brunnenberg.de explained.

Various offers in the wellness area

wellness has developed into a wide concept in recent years. It not only includes traditional applications such as sauna, massage and cosmetics, but also wellness trips as well as special products and services that serve health. The global turnover in the wellness market was recently impressive $ 1.8 trillion and shows an increasing tendency. In Germany, over five million people regularly use saunas or steam baths every year. Especially the age group of the 50- to 59-year-olds often fall back on these offers, which indicates a growing interest in health and wellness among the population, so Statista.com .

Within the wellness industry, the importance of gyms has also increased. Their sales rose to around 5.8 billion euros, supported by the increasing number of 11.7 million paying members. This development goes hand in hand with an increase in wellness facilities within the gym. The high sales in the wellness industry and the increase in beauty treatments indicate that health awareness in Germany is increasingly anchored.

The clinic on the Brunnenberg is specifically positioning itself in this dynamic environment and uses innovative marketing strategies, such as bus advertising to spread their philosophy of holistic well -being and continue to gain trust in the region.