VW currywurst conquers the kitchen: finished dishes will be in stores in 2024!

VW currywurst conquers the kitchen: finished dishes will be in stores in 2024!

Wolfsburg, Deutschland - Volkswagen is expanding its product range and plans to launch the popular VW currywurst from mid-June 2024 as a finished dish for the microwave. This reports KN-Online . The decision comes at a time when the company's car sales weakens, while the sausage set has reached a record. The currywurst will initially be available in northern and eastern Germany via Edeka and net.

The VW currywurst, which has been available in the supermarket since 2007, has so far only been frozen and offered for self-roasting. With the new offer, Volkswagen is aiming to further increase the sales of the factory meat product.

Record sale of the currywurst

In 2024, astonishing 8.552 million pieces of the VW currywurst were sold, which represents an increase of over 200,000 compared to the already record-breaking year 2023, such as Tagesschau reported. These sales figures were announced by the works council in an internal contribution and confirmed by a spokeswoman for the group. It is particularly noteworthy that more curry sausages were sold in 2024 than cars and vans, namely around 5.2 million.

The past few years have not only been shaped by success. In the Pandemie years 2020 and 2021, 6.5 million curry sausages were sold, while the sales number was seven million in 2019. A classification in the corporate strategy shows that the introduction of new variants such as the hot dog sausage, which was sold over two million times, made a significant contribution to this record.

controversy around the currywurst

The currywurst not only has an interesting story in sales, but also in the corporate discussion. In 2021 there was a heated debate about the banishment of the currywurst from a Volkswagen canteen, which caused a lot of excitement in public. However, this spell was repealed in the canteen in question in 2023, while the product remains available in other canteens.

The VW currywurst was originally introduced in 1973 and has been very popular since then. It is interesting that it is manufactured in the factory -owned Volkswagen Service Factory and is provided with a special part number, 199 398 500 A, which gives it a special brand identity. Despite the challenges that the German auto industry is currently going through, Volkswagen with the sausage set shows a remarkable adaptability.

Finally, it can be said that Volkswagen not only stands for his cars, but also for a product category that still has many supporters. With the new finished sausage for the microwave, the company now wants to take a further step into the breadth of its offer and possibly expand the influence of the meat product within the company brand, while at the same time the underlying history of the company remains in mind. According to Volkswagen Newsroom , the company has a long tradition that goes back to 1945 and looks back on remarkable success in the automotive industry.