Baltic Sea coast: Germany's favorite vacation destination 2025 with 38.4%!

Baltic Sea coast: Germany's favorite vacation destination 2025 with 38.4%!

Ostseeküste, Deutschland - The Baltic Sea coast has chosen Germany's most popular holiday region, according to a current survey by t-online. Around 36 percent of Germans, around 20 million people, spent their main vacation in their own country last year. 7,115 readers took part in the survey, who selected their favorites from 16 German holiday regions. With 38.4 percent of the vote, which corresponds to 2,729 votes, the Baltic Sea coast is the first choice, followed by the North Sea coast, which received 25.4 percent (1,804 votes). The Berchtesgadener Land and the Lake Constance region took three and four with 6.4 and 5.8 percent, while the Black Forest landed in fifth place with 3.4 percent. Compared to the survey two years ago, the Baltic Sea coast remains stable, where it received 38 percent of the vote.

This positive response to the Baltic Sea coast is not new. In 2023, the region was also very popular with 38 percent, while the North Sea coast only received 19.8 percent of the votes. The Allgäu and Lake Constance followed in the ranking with 12.9 and 7.4 percent.

popularity of the North Sea coast

The North Sea coast is also a popular holiday destination, especially among German tourists. In 2024, about 6.5 percent of Germans spent their vacation on the North Sea, which makes the region the most fifth -friendly travel location in Germany, behind the Baltic Sea coast and popular foreign destinations such as Austria, Spain and Italy. This region extends over 621 kilometers, from Lower Saxony to the west coast of Schleswig-Holstein, and, in addition to the East Frisian and North Frisian Islands, also includes Sylt, the best-known island, which recorded around 900,000 guest arrangements in 2024 and almost 4.8 million overnight stays.

Sylt offers its guests an average length of stay of just seven days and a variety of accommodation options, with 37,100 beds in 339. Sankt Peter-Ording on the mainland had around 1.7 million overnight stays in the same year. These places are known for their extensive beaches, which receive high Google reviews. The UNESCO World Heritage Site Wadden Sea, which was recognized in 2009, attracts many visitors who want to observe the local animal world like cone seals.

Germany as a popular travel destination

Germany is not only very popular with locals, but also among international travelers. The country offers a variety of destinations, from sunny beaches on the east and North Sea to sporting activities in the Alps. Record numbers of almost 490 million guest accommodation were registered in 2023. Most guests are Germans, but more and more tourists are coming from abroad. Over 48,200 accommodation companies are ready to meet the different needs.

The most popular domestic goals are clearly outlined, with the Baltic Sea, the North Sea and Bavaria at the top. Cities such as Berlin, Munich, Hamburg and Frankfurt am Main attract vacationers with their sights. Summer, in July and August, in particular records the highest number of overnight stays. In times of increasing importance of sustainability, 16 percent of Germans pay attention to choosing more environmentally friendly options when traveling.

The digital transformation of tourism, especially through online bookings, shapes the future of the travel industry in Germany. At the same time, the destinations, also due to the overtourism and the challenges such as higher rents and garbage, are faced with a variety of tasks to meet the needs of future generations.