Tourism in the Southwest Palatinate: Hoteliers are calling for more recognition!

Tourism in the Southwest Palatinate: Hoteliers are calling for more recognition!

In a current conversation with the Rheinpfalz editorial team, the two hoteliers Manfred Maus and Alois Ruppert from Dahn comment on the current tourism situation in the Southwest Palatinate. It becomes clear that the region is not perceived as a flourishing tourism destination. The two entrepreneurs emphasize that the necessary conditions for a positive development in tourism were missing and demand more focus on strengthening the region as a holiday destination.

The hoteliers who are deeply rooted in the industry share their observations and experiences that indicate stagnating development. Rheinpfalz reports that this lack of support and doctorate is particularly noticeable in the time of change. The hoteliers see the need that more efforts have to be made to make the region more attractive.

Sustainable wellness offers in focus

A positive example of innovative approaches in the field of wellness and tourism offers the Hotel Pfalzblick, which offers a special retreat. This "Autumn Awakening" Weekend Yoga & Wellness Retreat takes place from September 19 to 21, 2025 and is aimed at various target groups, from individuals to families and expectant mothers. The event includes a variety of activities such as yoga meetings, gourmet meals and access to the wellness and spa systems of the hotel.

The participation places are limited and early registration is recommended because the first ten registrations receive an additional Aerial Yoga course free of charge. leading spa describes the events in detail that are suitable for all levels of experience and aim to give guests a break from everyday life.

The trends in the 2024

In addition to the regional situation in tourism, the wellness industry is looking forward to new developments for 2024. The wellness market is increasingly divided into two types of guests: cost -conscious guests who book fewer applications and spend more time in the wellness area, and those who want longer stays and have high demands on individually designed programs. These trends show that the hoteliers have to change in order to meet the needs of an increasingly demanding clientele.

In a survey, it was found that 87 % of the hoteliers surveyed increased the prices for 2024. Wellness Hotels reports that 46 % of the hotels expect increasing demand. While the booking is currently declining, many guests are ready to pay more for hotel and wellness performance. In particular, an older target group has growing interests on wellness offers that go beyond purely cosmetic treatments.

hoteliers who take these trends into account and develop high -quality, specific offers can benefit from increasing customer demand and build a long -term bond. To achieve this, investments in the infrastructure and innovative wellness concepts are crucial to ensure competitiveness.