Election campaign 2025: Krauss and Rüttger in digital exchange of blows!

Election campaign 2025: Krauss and Rüttger in digital exchange of blows!

Leiningerland, Deutschland - The election campaign for the position of VG mayor in the Leiningerland community is in full swing. The two candidates, Daniel Krauss and Frank Rüttger, have presented themselves in intensive discussions and events for several months. A central topic of this year's campaigns is to deal with digital and analog approaches in political communication. While the techniques and strategies of the candidates differ, there is an important event on June 15th in the GV, which is of great importance for both candidates to mobilize voters and to illustrate their positions reports the Rheinpfalz .

In the election campaign, there is a clear trend towards digitization: Digital media have fundamentally changed political communication and election campaigns. Statistics show that 67% of German digital media now use for news, with social media a significant share So the bpb . This change brings with it both opportunities and challenges. Politicians, journalists and civil society have to actively use digital media to successfully communicate in today's information age. An exchange about the advantages and disadvantages of digitization is urgently required, since extreme expectations often shape the debates about the influence of digital media.

digital public and political coordination

The way the public is created today is strongly shaped by digital media. This leads to a change in political coordination: digital tools enable political movements to make mobilization more effective and resource -saving. Movements such as Fridays for future and the AfD have shown how important a digital presence is to achieve visibility around the clock. The use of artificial intelligence (AI) plays an increasingly important role here. For example, KI is already used to optimize campaign strategies and to adapt content precisely to the needs of voters reports dgap .

But technological progress also carries risks. The use of AI leads to questions of transparency and manipulation, since insufficiently marked AI generated content can affect the public debate. Political actors, especially in the AfD, target AI to emotionally reinforced their messages and controversy. This in turn leads to a fragmentation of the political discourse and raises important questions about the ethical borders in a political context.

The future of the election campaign

Digitization is an ongoing process that is constantly evolving. However, the challenges that she brings with it must not be ignored. In a context in which المع more (information) and communication are increasingly taking place via digital channels, it is essential that established political institutions are also actively adapting to these developments. A waiver of digital media is excluded when it comes to strengthening democracy and influencing public opinion.

The upcoming elections offer the opportunity to observe and analyze these developments. It gives us an impression of how digitization and technological innovations transform the voting and the associated processes. It remains to be seen how the campaigners react to the challenges and how the voters will use the new media to make their decisions.