Influencers should make Bitterfeld-Wolfen the new living dream!
Influencers should make Bitterfeld-Wolfen the new living dream!
In the city of Bitterfeld-Wolfen, a lot is happening: To improve the image of the region and win new residents, several housing companies rely on an innovative campaign with influencers. The managing director of Neubi, Susann Schult, announces that the initiative should really get started from mid -July. Around 150,000 euros have already been collected to bring suitable influencers to the city. Above all, a younger target group is targeted to promote future family foundations and to counteract the high level of residential level. Around 500 out of 3,000 apartments are currently empty at Neubi. Posters with the slogan "Colorful when you think-influencer for Bitterfeld-Wolfen" can already be seen everywhere in the city. Some of the first videos, produced by influencers, including the Potsdam travel influencer "Nicoabrell" with 27,000 Instagram followers, will soon go online. MDR reports .
modernization of the cityscape
The cityscape of Bitterfeld-Wolfen is also polished up in parallel to the influencer campaign. Plate buildings from 1989 have currently been extensively modernized. The modernization work includes a reduction in building height to two and a half floors, a new floor plan for contemporary forms of living and a solution of shading problems. All new apartments offer daylight in the bathrooms and are generously accessible for older people with walkers. A special Highlight is the attic apartments with large terraces that will attract residents in the future. The first residents can move in from July 1st after completing the renovation work. landlord-advisor reports .The challenge of vacancy
The vacancy in Bitterfeld-Wolfen is a problem that is not only present in this country, but also in many other cities. A national discussion about the revitalization of city centers illuminates how important it is to increase the quality of life in urban regions. Neglected streets and the disappearance of trade offers tighten the situation. It is proposed to intensify the communication between city marketing organizations and real estate owners in order to promote the revival of empty rooms. stadtmarketing.eu offers interesting insights .
A sensitive but promising topic is the creation of open space in city centers. The need for parks and gardens near residential areas is evident, especially for children and the elderly to improve the quality of life sustainably. Bitterfeld-Wolfen could control the planned measures and the redesign of the cityscape in a promising direction.
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| Ort | Bitterfeld-Wolfen, Deutschland |
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