Radio Saw remains the leader in Saxony-Anhalt-Brocken leads with younger ones!

Radio Saw remains the leader in Saxony-Anhalt-Brocken leads with younger ones!

In a current survey on radio distribution in Germany, it can be seen that Radio Saw continues to claim the top position in Saxony-Anhalt. According to dubisthalle.de listen to an average of 131,000 people every hour of radio, even if this corresponds to a decline of 5,000 listeners compared to the last survey. MDR Saxony-Anhalt follows closely with 129,000 listeners, which means a positive development with a plus of 22,000.

However, the number of listeners vary depending on the program. Radio Brocken can record 101,000 listeners, which represents a decline of 6,000 listeners. Several other stations also play a role in the country's media landscape. For example, MDR Jump has gained 58,000 listeners, while channels such as 89.0 RTL and Rockland remain stable or record small changes.

young listeners in high demand

The numbers within the target group of 14- to 49-year-olds are particularly interesting. Radio Brocken with 41,000 listeners, just followed by MDR Jump with 39,000. Radio SAW and 89.0 RTL can each reach 34,000 listeners in this age group, while MDR Saxony-Anhalt has only 19,000. This speech by the younger target group shows that local radio stations are very popular with young people and offer a simple, direct address.

A comprehensive analysis of audio content shows that a total of 75 percent of Germans hear at least one radio station over 14 years. This was published in the new MA 2025 Audio II media analysis, which was recently presented and illuminated a variety of audio formats. According to radioszene.de , the analysis also includes online audio offers.

The importance of range

Another exciting point from the analysis is the length of stay of audience: on average, people hear audio formats for around 257 minutes a day. This can also be attributed to the emotional bond that regional broadcasters build on your audience. Grit Leiterhäuser, the managing director of the radio center, emphasizes how important the closeness and credibility of radio are for advertisers.

The number of listeners and distribution are a clear indicator that audio offers are not only firmly anchored in everyday life, but also play an important role in leisure activities. Radio use has large ranges, such as the 92.3% of the population who have consumed at least one audio offer in the past four weeks. According to agma-mmc.de , the use also depends heavily on the financial situation of the households, as deeply rooted in audio of society.

This comprehensive consideration of the radiole landscape and the audio use shows how important local channels are for the community and what role they play in information and entertainment. The results of the media analysis clearly make it clear: the radio has not lost its relevance despite the digitized world.