Radio SAW remains the leader in Saxony-Anhalt - Brocken leads among younger people!

Radio SAW remains the leader in Saxony-Anhalt - Brocken leads among younger people!

A current survey on radio distribution in Germany shows that Radio SAW continues to maintain its leading position in Saxony-Anhalt. Loud dubisthalle.de On average, 131,000 people listen to Radio SAW every hour, although this represents a decrease of 5,000 listeners compared to the last survey. MDR Saxony-Anhalt follows closely with 129,000 listeners, which means a positive development with an increase of 22,000.

However, the number of listeners varies depending on the program. Radio Brocken has 101,000 listeners, which represents a decrease of 6,000 listeners. Several other broadcasters also play a role in the country's media landscape. For example, MDR Jump has gained 58,000 listeners, while stations such as 89.0 RTL and Rockland remain stable or record small changes.

Young listeners are in high demand

The numbers within the target group of 14 to 49 year olds are particularly interesting. Here Radio Brocken leads with 41,000 listeners, closely followed by MDR Jump with 39,000. Radio SAW and 89.0 RTL can each reach 34,000 listeners in this age group, while MDR Sachsen-Anhalt only has 19,000. This approach to the younger target group shows that local radio stations are very popular with young people and offer a simple, direct approach.

A comprehensive analysis of audio content shows that a total of 75 percent of Germans over the age of 14 listen to at least one radio station every day. This was published in the new media analysis MA 2025 Audio II, which was recently introduced and highlights a variety of audio formats. Loud radioszene.de, the analysis also includes online audio offerings and podcasts.

The importance of range

Another exciting point from the analysis is the length of time listeners spend: On average, people listen to audio formats for around 257 minutes a day. This can also be attributed to the emotional connection that regional broadcasters build with their listeners. Grit Leithäuser, the managing director of the radio headquarters, emphasizes how important the proximity and credibility of radio are for advertisers.

The number of listeners and distribution are a clear indicator that audio offerings are not only firmly anchored in everyday life, but also play an important role in leisure activities. Radio usage has a large reach, such as the 92.3% of the population who have consumed at least one audio offering in the last four weeks. Loud agma-mmc.de Usage also depends heavily on the financial situation of households, which shows how deeply rooted audio formats are in society.

This comprehensive look at the radio landscape and audio usage shows how important local stations are to the community and the role they play in providing information and entertainment. The results of the media analysis make it clear: radio has not lost its relevance despite the digitalized world.