Shock for pregnant women: Princess Kate's favorite brand Seraphine insolvent!

Shock for pregnant women: Princess Kate's favorite brand Seraphine insolvent!

Wittenberg, Deutschland - The British maternity stark Seraphine, founded by the French designer Cecile Reinaud in 2002, has filed for bankruptcy. Since its foundation, the brand has been very popular, especially with the support of Princess Kate, who is known for her elegant style. But the financial difficulties are not new: like chip Seraphine for a long time with liquidity.

The pressure on the resources of the company increased, and despite the efforts to reorganize the brand identity since April 2025 and introduce fresh designer collections, this did not help to avert the impending bankruptcy. In May 2025, Seraphine worked with Interpath consultants to secure investments. However, this support failed to materialize, which finally led to bankruptcy.

fate of the employees

The effects of bankruptcy cannot be ignored. The trade was hired on July 7, 2023, and the majority of the 95 employees lost their job. Insolvency administrator Will Wright and Chris Pole von Interpath were used to accompany the procedure and to examine possible options for the brand and its assets.

On your homepage, Seraphine provides customers with the current situation and no longer accepts new orders. Despite the difficulties, the brand not only offers elegant maternity fashion, but also accessories, breastfeeding clothes and baby fashion that has established it over the years. The descent is particularly painful because seraphine has been recognized for its quality and, among other things, was awarded the "Queen’s Award for Enterprise" in the area of international trade, as well as BUNTE

environment and challenges

The bankruptcy of Seraphine is another example of the challenges that companies face in the current economic situation. Rising costs and a weak consumption mood have also tightened the situation. The elimination of a well -known brand raises questions about the future of the circumstance and reveals doubts about the stability of the industry.

With the bankruptcy, an era for seraphine ends, which has created valuable fashion for expectant mothers for over 23 years. Now it can be hoped that the insolvency administrators will find a way to save the brand or use their assets sensibly in order to continue the history of seraphine.