Bautz’ner mustard boom: new technology and record investments!

Bautz’ner mustard boom: new technology and record investments!

When you speak of mustard in Germany, you can't avoid a name: Bautz’ner. Bautz’ner Senf & Feinkost GmbH, which is based in Bautzen, Oberlausitz, has not only established itself as a market leader in Germany, but also offers a wide range of delicacies such as cucumber and sauces. According to the information from sächsische.de Leaving 33 to 36 million small baking. Mustard the production halls, which are operated by 52 employees in three layers. The sales and demand for the famous mustard seem unchecked.

The quality of the product, which is known for its characteristic taste in a mustard grain and the use of vinegar that you manufacture in your own work, is particularly remarkable. The recipe, which has remained almost unchanged since the 1950s, is based on a combination of carefully selected ingredients, including 30% of mustard seeds from German fields and the rest from Eastern Europe. Plant manager Michael Bischof underlines that around 19,000 tons of mustard are produced annually and 90% of which are medium. The 200 milliliter cups are among the absolute sales managers.

investments and extensions

In order to meet the high demand, Bautz’ner Senf & Feinkost GmbH plans to invest comprehensive investments in the renovation of its production facility and to expand the tank bearing. 300,000 euros will be invested in the renovation of a production hall, while another 350,000 euros flow into the expansion of the tank bearing. A total of annual investments between 400,000 and 1 million euros are necessary because the company reaches its capacity limits. New, trendy products such as grill sauces should also address younger target groups.

The challenge of the food industry should not be underestimated. According to Federal Ministry of Economics , the industry is under pressure due to rising raw material prices, high energy costs and changed consumer trends. Nevertheless, the food industry in Germany is robust and can show positive sales results even in challenging times.

A look at the story

The history of the Bautz’ner mustard goes back to 1866 when production in Bautzen began. After reunification, Bautz’ner mustard remained a popular product, and in 1992 the work was taken over by Develey Holding GmbH, which invested in a new factory. These investments have contributed to making the Bautz’ner mustard the best -known mustard brand in Germany. According to Wikipedia today the brand has a market share of 23%in the entire German mustard market and is with 70%market leader in East Germany.

The combination of tradition, quality and constant innovations makes Bautz’ner mustard an indispensable part of the German food market. With an experienced team who also includes employees like Susann Schubert, who has been a plant leader for 15 years, and Tom KSt, who has completed his training in the work, will continue to be secured in the future.

we can only hope that this traditional brand with its delicious products will continue to give us joy and enrich the culinary landscape.