Sustainable swimwear: & other stories relies on algae fibers!

Sustainable swimwear: & other stories relies on algae fibers!

Görlitz, Deutschland - In recent years, the fashion industry has increasingly rely on sustainable materials and innovative production methods. A current example is the new Beachwear collection by & other Stories, which was published on June 27, 2025. This collection uses Kelsun, an environmentally friendly material made of algae fibers developed by Keel Labs, a company that is committed to material innovation. Kelsun® is made entirely without plastics and combines the algae fiber with organic cotton to ensure both softness and durability. This unique mixture avoids the harmful additives that often occur in agricultural production and promotes responsible use of natural resources.

The designer Frida Billren was inspired by the organic forms and beauty of marine life in the development of this new collection. Your creations include two appealing crochet parts in a neutral cream. It is particularly noteworthy that the coloring process is not necessary here - the natural color of the algae fiber is used, which also makes the manufacturing process more environmentally friendly. Cecilia McNeil, the head of the sustainability department, emphasizes the successful connection between fashion and innovation and illustrates how important it is to break new ground in the industry.

a platform for material innovation

KEEL Labs was launched in 2017 under the name Algiknit by Tessa Callaghan and Aleks Gosiewski. The company is devoting itself to the development of climate -friendly material solutions based on ocean -based raw materials. In 2022 it was renamed Keel Labs to further sharpen the focus on the use of innovative materials. The team is working on reducing the dependency on arable land by using the ocean's resources and at the same time combating textile waste in the fashion industry.

The fashion industry has increased the importance of environmentally friendly materials in recent years. As reported [Vogue] (https://www.vogue.de/mode/artikel/nachhaltigkeit-12- Material-zukunft-mode), brands such as Stella McCartney and Zara have already introduced products from sustainable alternatives such as Mylo-a leather replacement made of mushroom roots. These companies are just a few of the many that deal with the development of climate -friendly materials. According to Nina Marenzi, founder of the Future Fabrics Expo, the importance of these materials will increase in the future.

The introduction of the beachwear collection made of algae fibers from & Other Stories is not only a step in the right direction, but also shows that sustainability and fashionable design can harmonize with each other. It remains exciting to observe how such innovative approaches influence the future development of the fashion industry and how consumers react to it.