Meißner beekeeper invites you to the honey harvest after Böhmermann's defeat!

Meißner beekeeper invites you to the honey harvest after Böhmermann's defeat!

in the heart of Dresden it hums vigorously - and not only because of the over 400,000 bees that live in the atrium of the Ministry of Economic Affairs. The honey harvest is scheduled on Tuesday, led by none other than State Secretary Thomas Kralinski and the well-known beekeeper Rico Heinzig from the Bio-Bi-Rücherei Myhoney from Meißen. But the anticipation for the sweet product has a special aftertaste, because giant conflicts are about the "Beewashing" brand. The Saxony reports that the bees have been collected diligently in the past few months.

Rico Heinzig, who was mainly famous for his dispute with satirist Jan Böhmermann, seems to be able to leave the turbulent time behind. In November 2023, Böhmermann accused Heinzig in his program "ZDF Magazin Royale" to operate "beewashing" with bee sponsorships, i.e. use misleading marketing with regard to ecological advantages. This claim not only caused a sensation, but also led to a real process lake. Böhmermann called for a failure to respond to his satirical-like reaction, which was, however, rejected by the Dresden district court. RP online reported that in July 2024 Böhmermann's appointment and thus the satirical advertising campaign Heinzig paved the way.

an artistic conflict

But what exactly did Heinzig promptly make his unconventional reaction? The skillful beekeeper released a "beewashing honey", which was advertised with Böhmermann's picture and name, which made things even more interesting. This humorous answer was understood by many as a counter -satire, which redefined the boundaries between advertising and satire. The discussion about the topic has far -reaching consequences, not only for the two protagonists, but also for the entire debate about seriousness in advertising and journalism. Finally, the court found that consumers are able to recognize advertising as a satirical content, which Böhmermann's personal rights put in the background. lto explains that no legitimate interests were injured.

In the midst of all these legal and personal conflicts, the question remains: How is it going? Heinzig, who felt a certain pride of his successful defense after the announcement of the judgment, expressed the desire to bury the "war of war" with Böhmermann. "I invite him to visit myself in my beekeeping," he said, and would like to offer his honey, which was sometimes even sent to Austria and Switzerland, soon.

It remains exciting whether the two protagonists of this surprising story will one day sit at a table - perhaps when tasting Heinzig's honey together? One thing is clear: the beekeeping dispute not only caused plenty of media upswing, but also suggested many people to think about the topics related to ecological marketing practices and maybe even give up their own bee sponsorship.