Young entrepreneur opens farm shop in Hartha – regional focus!

Young entrepreneur opens farm shop in Hartha – regional focus!

In the small town of Hartha, in the district of Central Saxony, a very special young entrepreneur has made her dream come true. 18-year-old Jenny Thierbach opened her own farm shop on Dresdner Straße at the beginning of September 2025. This new destination offers residents in the area a wide selection of regional products, including fresh fruit, vegetables, juices, eggs and pasta. The store is particularly important for people in the small town who are not so mobile and appreciate fresh local food. That's what he reports MDR.

Jenny has a clear vision of the quality and variety she wants to offer compared to large chains. Her motivation to become self-employed comes from her family background: She comes from a family of self-employed people and receives a lot of support from her relatives. She originally dreamed of becoming a hairdresser, but due to allergies she had to stop her training and reorient herself.

A piece of home in the store

The farm shop is not just a shop, but also a meeting place. Jenny gained her first experience in retail as a child and is now happy to be carrying on the legacy of her grandparents, who used to run an electronics store in the same location. Her family and friends actively supported her in setting up and furnishing the store.

The demand for regional products is constantly growing in Germany. Over 90% of consumers consciously choose regional offers if they are well presented. This could also have an impact on Jenny's success, because choosing fresh and high-quality food is a trend that cannot be stopped, according to the specialist website self-employed.de emphasized.

Planning and future expansions

There are a few things to consider when running a farm shop. From business registration, which is necessary when production and sales are separate, to numerous legal requirements, from hygiene regulations to marketing standards - the basics have to be right. Jenny is already thinking about expansion: in the near future she plans to also offer a parcel shop and a lottery acceptance point in her store.

With such a concept, your farm shop can not only offer a piece of home for the residents, but also create a clear distinction from the large supermarkets. The mix of attractive offers, attractive product presentation and rustic charm is likely to attract many customers. Loud ideas-selbststaendigkeit-zu-hause.de Marketing strategies and a clear target group approach are crucial for the success of a farm shop.

So the future looks bright for Jenny Thierbach and her new company. It remains exciting to see how her farm shop will develop in the small town and whether she can win people's hearts with her concept.