Future of Cupra Born: Production in Wolfsburg or Zwickau?

Future of Cupra Born: Production in Wolfsburg or Zwickau?

Zwickau, Deutschland - In the car industry, it is bubbling: Current rumors about the production of the popular Cupra Born let go of. At the moment, Volkswagen's plan stipulates that the e-car models, including the Cupra Born, are running off the assembly line from 2027 in Wolfsburg and Emden. However, it could be good that this car continues to be built in Saxony - this has not yet been carved in stone. A statement by Daniela Cavallo, the works council chairman, brings a little more clarity into the matter. It invalidates the speculation that the production of the Cupra Born is not shifted from Zwickau and emphasizes that the Tiguan and ID.3 are currently bringing enough orders to easily load the assembly line 1.

However, the location is not easy either. "The Cupra Born would only come to Wolfsburg if the Tiguan volume allows this," continued Cavallo. The decision on the whereabouts of Cupra Born in Zwickau and the changeover of production will be expected in the next planning round in winter. It remains exciting how the situation will develop.

The location in Zwickau

With the planned move of ID.3 and Cupra Born, it could be tight in Zwickau. According to report in the former work only the Audi Q3 e-tron and its Sportback version are ultimately manufactured. Does Zwickau have so much future if it only operates with a series? Experts doubt that the location can be operated cost -covering with so few models. In the first quarter of 2024, for example, only around 11,000 units of the Cupra Born were sold, while the forecast volume of 80,000 vehicles is considered rather optimistic annually.

All of this happens against the background of a comprehensive production strategy on the part of the Volkswagen Group. As the Annual report 2024 , the focus is on sustainable production of central importance. In 2024, a decline in total production is 3.8 % recorded, while productivity remains constant. The focus is on increasing efficiency and implementing new technologies.

Overall, Volkswagen plans to start 82 vehicle projects in order to put the production locations on a sustainable basis. An important goal is to establish the "Zero Impact Factory" vision, which highlights sustainable production methods. Innovative approaches should continue to minimize the environmental impact, which is of great importance not only for the company itself, but also for the affected regions.

The coming months will be crucial to set the course for the future of both Cupra Born and the production facilities. It will soon be shown whether the car will actually come to Wolfsburg or the Saxons can be kept. One thing is certain: it stays anything but quiet in the automotive industry.