Emotional turn: crime scene star fights for his protein deal in the lion cave!

Emotional turn: crime scene star fights for his protein deal in the lion cave!

In the current episode of "The Cave of the Lion", the actor and founder of the start-up "Knapp feed", Steve Windolf, presented his innovative protein product. The well -known actor from films such as "Starfighter - they wanted to conquer the sky" and "Ku’damm 56" searched for a capital investment of 150,000 euros for 10% of his company shares to advance his company in the food trade. While the tasting of the "concentrate" was well received by the investors, the idea of ​​marketing the products as frozen goods met with significant skepticism.

Dagmar Wöhrl, Ralf Dümmel and Carsten Maschmeyer rejected the deal despite their positive impressions. The two investors Judith Williams and Tillmann Schulz showed interest, but also saw no future in the frozen area. Windolf was therefore forced to radically rethink his business idea and switch from the frozen dishes to other product categories. Ultimately, Williams and Schulz offered the desired 150,000 euros, but demanded 40% of the shares, which Windolf emotionally added.

concentrate: an answer to nutritional needs

concentration feed has specialized in protein-rich, vegetable-based diet, addressing people who value healthy eating. The products are based on natural organic ingredients, are gluten-free, soy-free and do not contain any artificial additives. The range includes various frozen dishes, such as the vegan bolognese "Prollo Bollo" with lens-fusilli and the Thai inspired "Chicky Ricky" satay-ben.

The demand for protein -rich nutrition has increased in recent years, and Windolf’s supply is aimed at a growing target group. The German Nutrition Society recommends 0.8 grams of protein per kilogram of body weight for healthy adults. In sports nutrition, even up to 2 grams per kilogram are harmless. This illustrates the need for functional, plant -based nutritional options, to which concentrated feed reacts.

growing market for healthy eating

The healthcare industry shows clear growth trends, especially in the roof room, where the market for healthy foods will probably grow by 10% annually by 2025. Over 1.9 billion adults worldwide are affected by overweight, which increases the interest in healthy eating enormously. The prominent actors in the field of healthy eating include companies such as HelloFresh, foodist and Koro.
In addition, various programs and accelerators, such as the Food Innovation Camp and the Technical University of Munich, promote the development of start-ups in the nutrition sector.

at a time when awareness of healthy eating continues to increase, concentrate is positioned as a relevant alternative on the market. Windolf’s appearance in "The Lion's Den" could help to further establish the start-up and to draw attention to the innovative products.