Samsung starts free Smtown channel-K-Pop for millions!

Samsung starts free Smtown channel-K-Pop for millions!

Dignity Health Sports Park, Los Angeles, USA - Samsung Electronics has announced an important partnership with SM Entertainment that could revolutionize the K-Pop landscape. On May 11, 2025, the Smtown Live 2025 concert took place in the Dignity Health Sports Park in Los Angeles, which was transferred exclusively to Samsung TV Plus. This event celebrated the 30th anniversary of SM Entertainment and offered an impressive platform for artists such as TVXQ, Super Junior, Shinee, Exo, Red Velvet, NCT 127, NCT Dream, WayV, AESPA, Riize, NCT Wish, Hearts2Hearts and SMTR25.

The concert was streamed live in 18 countries worldwide, which makes Samsung TV Plus a global platform for K-pop content. Samsung News reports that the opening of a new SMTown channel on the streaming service pursued to make Korean content accessible to a wider audience. Samsung TV Plus already has over 4,000 hours of free content, which includes Korean dramas, thrillers, romances and music programs.

live performances and exclusive content

The highlights of the concert included exclusive live performances, such as the first US appearance of NCT Wish with the hit "Poppop". In addition, Exos Kai impressed with his performance of "Wait on Me", which reached number 1 on the iTunes charts in 30 regions. The repetition of the Smtown Live 2025 concert will also be available on the SMTOWN channel for selected countries for six months, which offers the opportunity to experience these special moments again.

The future of Samsung TV Plus

In June 2025, the starts of five other TV channels are also planned to expand the offer to Samsung TV Plus. This makes the service not only for K-pop fans, but for all spectators a valuable and entertaining platform. The combination of live events, high-quality content and free use makes Samsung TV Plus a promising option in the media landscape.

The partnership between Samsung and SM Entertainment as well as the new content on the platform could have far-reaching effects on the spread and popularity of K-Pop in the global media landscape. This initiative shows that Samsung strives to offer an excellent user experience, while SM Entertainment continues to promote its artists and content internationally.