Lidl parade in Meuselwitz: City defends itself against the discounter plan!
Lidl parade in Meuselwitz: City defends itself against the discounter plan!
The waves are high in Meuselwitz: Lidl plans to move from the existing location in the Meeden Center to the west passages. But Mayor Ronny Dathe and the city administration do everything possible to prevent this step. You want to limit the sales area in the new location using an expansion plan procedure, reports the lvzThe Meeden Center offers extremely little space for the branch-the market is too small, the camp offers hardly any space and the parking lot situation with only 43 parking spaces is anything but ideal. In contrast, Lidl advertises the new location in the west passages, which has over 220 parking spaces and would offer enough space for an attractive redesign. The fact that the move of Lidl could potentially endanger the inner city supply ensures additional tensions.
construction procedures and legal disputes
The legal disputes are already in full swing. Lidl has commissioned the renowned law firm Taylor Wessing to act against the city. The discounter's lawyer considers the land use plan procedure unsuccessful and asks the city to stop it. An argument that aims to examine a claim for compensation according to the building code for the owner of the Westpassages is also presented.
An important topic is the analysis of the "Stadt + Handel" office, which says that the move will not have any significant harmful effects. Ironically, this analysis was only presented to the city council after the decision on the land use plan procedure. Nevertheless, Dathe has already agreed that Lidl would present his plans in the next city council - a step that will provide information about future developments.
Lidl's new strategy and requirements for branches
in parallel to the clashes in Meuselwitz, Lidl is in the process of comprehensively restructuring his branches. The brand wants to bring the discounter image back to a clearer, more suitable everyday structure. After the extensive modernization in 2020, Lidl emphasizes that the departments for fruit, vegetables and wine are particularly affected by the changes. Simpler setup and clearer processes should improve the customer experience, according to echo24 .
"Optimizations on the branch out" are planned to facilitate the structure. The restructuring is considered necessary, especially with regard to increasing competition, especially Aldi. Experiments with cross passages that force customers to take a detour should be a thing of the past. The discounter customer appreciates a clear structure and is less inclined to find your way around more complex layouts.
expansion and investments in metropolitan regions
More news from the discounter world affect Lidls upcoming expansion. Over the past few years, the Schwarz Group carefully handled the expansion plans due to rising interest and construction costs, as reported fim-online . From the new financial year, however, there should be increased investments in metropolitan regions, both in rental and ownership objects. Lidl pursues the goal of expanding its branch network as a central growth driver.
In summary, the conflict in Meuselwitz will not only be of crucial importance for the city, but also for the strategic orientation of Lidl. Citizens can look forward to the upcoming developments in the city council and how Lidl's plans will implement in the region. The discounter has made a lot - both in terms of its branches and in terms of its market strategy. And while the debates in the town hall relax, it remains to be seen how the Cologne residents will react to the realignment of the discounter.| Details | |
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| Ort | Meuselwitz, Deutschland |
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