Messe Berlin Annual balance: 500 million euros and big plans!

Messe Berlin Annual balance: 500 million euros and big plans!

Berlin, Deutschland - The Messe Berlin achieved a record result of almost 500 million euros in sales in 2024. A surplus of around 55 million euros was realized, with 25 million euros from the business with the refugee center on the former Tegel airport. These positive financial figures contribute to the strategic planning of the trade fair, which aims at an international expansion, especially east, in order to diversify foreign industry. According to rbb24 Plant the mass every year to start a new event to To defend brands against international competition.

A central event that the Berlin Mass recently organized is the Gitex, an important tech fair that took place in the capital at the end of May. Economic Senator Franziska Giffey actively brought this event to Berlin. Gitex is one of the largest trade fairs for start-ups and is said to act as a bridge to the Arab world. Dr. Mario Tobias, the CEO of Messe Berlin, described Gitex as the "biggest coup" of his term. Critics, on the other hand, complain that the fair was economically renovated by the order in Tegel.

plans for the future

Meanwhile, Dr. Mario Tobias for 2026 the international tech conference "Smart Health Asia" in Singapore and an offshoot of the International Tourism Exchange (ITB) in Latin America. These events are part of the efforts to continue to position the Berlin Messe globally.

meaning for the startup scene

The importance of Berlin as a technology and startup hub is underlined by the numerous events that the Berlin Mass organizes. As part of the Gitex Europe, which takes place from May 21 to 23, 2025, a large number of digitization topics are dealt with, including artificial intelligence, metavers and cybersecurity. This fair is aimed at a broad target group, including a code, developer, tech CEOs and investors. According to Messe Berlin are located in the capital over 5,600 startups, including 25 founded Unicorns. Last year Berlin received no less than 50% of the capital invested in German startups.

In addition, around 20 startups are currently presenting themselves at the Gitex Global with the support of Berlin Partners for Economics and Technology. These initiatives help to further consolidate Berlin's position as a pioneer in the German startup landscape.

Overall, the developments around the Berlin Mass and the numerous initiatives show that the city will continue to play a central role in the international trade fair business in the future. The connection between the fair and the start-up scene could be the decisive difference in global competition. The trade fair company organizes over 300 of its own trade fairs annually and thus remains an important player in export marketing. In addition, the Federal Ministry of Economics supports small and medium-sized companies through programs that promote trade fair participation at home and abroad, as from Auma .