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Bankruptcy on the kebab market: Alzarro files for bankruptcy, what now?
Alzarro Dönerworld from Gera files for bankruptcy. The reasons are production delays and a lack of sales of the “Kebab”.
Bankruptcy on the kebab market: Alzarro files for bankruptcy, what now?
Alzarro Dönerworld GmbH from Korbußen near Gera is on the brink: the company has filed for preliminary insolvency. It is known as the manufacturer of the world's first baked kebab, which has been available in stores since April 2024. Despite this innovation, sales have fallen short of expectations, leading to serious financial difficulties, such as Ruhr24 reports.
The popular “Donerback” is available for 6.99 euros and contains juicy chicken, fresh salad and a spicy garlic sauce. The product is delivered to supermarkets such as Rewe and Edeka. Unfortunately, business is not going well. The Gera district court therefore appointed Kai Dellit as provisional insolvency administrator, with the clear aim of stabilizing the company and establishing the product on the market.
Causes of bankruptcy
The bankruptcy was triggered by a combination of financial miscalculations and technical challenges. How MDR As described in detail, setting up and optimizing the custom-made production machines turned out to be more complex and time-consuming than originally planned. Production ultimately only began in September 2024, although it was already planned for 2022. These delays have noticeably contributed to lower sales.
In addition, discussions with potential investors failed, which further put a strain on the company's financial well-being. At the moment, Alzarro, with 80 employees, only produces 15,000 kebabs a day, although a maximum capacity of 100,000 pieces per day would be possible. The company not only supplies German supermarkets, but also stores in Austria, Switzerland and the Netherlands.
The situation on the market
The developments at Alzarro are part of a larger trend in Germany. In the first quarter of 2024, 5,209 corporate bankruptcies were recorded, an increase of 26.5% compared to the previous year, as Debtor Insolvency Center reported. This is the highest level of corporate bankruptcies in almost a decade. Persistent inflation and rising interest rates are affecting the financial stability of many businesses and consumers and exacerbating economic challenges.
Despite the current tense situation, Alzarro's management has developed a restructuring plan to stabilize sales and enable a comeback of the popular kebab. It remains to be seen whether the company can emerge from this crisis stronger.