Bush on the kebab market: Alzarro reports bankruptcy, what now?

Bush on the kebab market: Alzarro reports bankruptcy, what now?

Alzarro Dönerworld GmbH from Korbussen at Gera is on the abyss: The company has filed for provisional bankruptcy. It is known as the manufacturer of the world's first baking kebab, which has been available in stores since April 2024. Despite this innovation, the sales figures have remained behind the expectations, which has led to serious financial difficulties, such as Ruhr24 reports .

The popular "kebab" is offered for 6.99 euros and contains juicy chicken meat, fresh salad and a spicy garlic sauce. The product is delivered to supermarkets such as Rewe and Edeka. Unfortunately, the shops do not run smoothly. The Gera District Court therefore used Kai Dellit as a preliminary insolvency administrator with the clear goal of stabilizing the company and establishing the product in the market.

causes of bankruptcy

The bankruptcy was triggered by a combination of financial miscalculations and technical challenges. As MDR described in detail, the establishment and optimization of the special production machines was more complex and lengthy originally planned. Production finally only started in September 2024, although it was already planned for 2022. These delays have contributed noticeably to the lower sales.

In addition, discussions with potential investors failed, which further burdened the financial well -being of the company. At the moment, Alzarro with 80 employees produces only 15,000 kebab daily, although a maximum capacity of 100,000 pieces per day would be possible. The company not only supplies German supermarkets, but also shops in Austria, Switzerland and the Netherlands.

The situation on the market

The developments at Alzarro are part of a larger trend in Germany. In the first quarter of 2024, 5,209 corporate insolvencies were registered, an increase of 26.5 % compared to the previous year, such as debtor insolvency centrum . This is the highest level of corporate insolvencies for almost a decade. The persistent inflation and rising interest rates affect the financial stability of many companies and consumers and strengthen the economic challenges.

Despite the current tense location, the management of Alzarro has drawn up a renovation plan to stabilize the sales and enable a comeback of the popular kebab back. It remains to be seen whether the company can emerge strengthened from this crisis.