Doreen Bergmann: The sweet revolution from Thuringia in the café sky!

Doreen Bergmann: The sweet revolution from Thuringia in the café sky!

in the heart of Thuringia, more precisely in Zeulenroda-Triebes, Doreen Bergmann ensures a homely experience in her charming patisserie that goes far beyond weddings and celebrations. For 15 years, the passionate baker has been offering delicious cakes that not only taste good, but also tell stories. The farm, which Doreen and her husband, a doctor, renovated at the end of the 2000s, shines in full shine today and welcomes its first guests outdoors on a sunny spring day.

Doreen grew up in Stelzendorf, a small town with only 70 inhabitants, where her brother leads the inn "Zum Goldenen Stern". So the gastronomy is in the family, but Doreen chose another way. After studying law, she discovered her passion for baking and realized her dream of her own patisserie. Your motto? "With a cool head and a lot of heart". The patisserie combines various elements such as family, garden, and above all, baking itself.

a place of joy and attachment

In Doreen's patisserie, baking becomes an experience. "Happiness and Confusion" are the central topics that they combine with their creations from sugar, knowledge and love. Together with her husband and four children, she works on the fact that every visit will be a special experience. The garden, filled with herbs, flowers and fruit trees, rounds off the overall picture and creates a feel -good atmosphere for the guests.

But the gastronomy does not stop and, like many other industries, are subject to the challenges of digitization. In Thuringia, a current survey shows, 53% of the catering institutions already use online reservations, while 46% rely on digital cash systems. A trend that also does not escape Doreen. She strives to keep your patisserie modern and to take into account the wishes of the guests for digital offers. Already 68% of visitors attach great importance to such offers, especially according to the changes that the Covid 19 pandemic brought with it.

from the cookie to contactless payment

Digitization brings many advantages, but also challenges. High costs for the implementation of new technologies are a major hurdle, especially for small and medium -sized companies such as Doreens Café. The technical training of staff also requires resources. Nevertheless, Doreen recognizes the potential that can bring digital solutions for her company: "A good digital appearance can help us increase customer satisfaction and obtain a competitive advantage," she emphasizes.

It is particularly important that modern cash register systems are often also linked to ERP and accounting systems. Doreen plans to further expand these digital options so that their guests can pay uncomplicated and cashless - a service that is very popular with 54% of guests.

Whether with a fresh piece of cake to celebrate a special occasion or a cozy breakfast in the garden - at Doreen Bergmann, enjoyment and passion combine in an impressive way. And who knows, maybe the next cake tastes immediately after a warm conversation about the digitization strategies in the catering trade.

More about Doreen Bergmann and your patisserie on your website: Pâtisserie Bergmann . Further information on the catering landscape in Thuringia can also be found on Thuringia tourism network href = "https://www.sueddeutsche.de/projekte/artikel/wirtschaft/Reden-wir-thueringen-caf-doreen-bergmann-e677065/"> Süddeutsche offers a deep insight into Doreens Werdegang.