Digital progress: AI impulses for Eastern Bavaria!
Digital progress: AI impulses for Eastern Bavaria!
The digital day 2025 brought together numerous experts yesterday to discuss the future of digitization in Eastern Bavaria. The event, which is organized by the TZ Puls, GZDN and the Indigo network, focused on five central topics: Smart Factory, Digital Marketing, competent handling of AI, future -proof corporate strategies and the design of the future. The various challenges and opportunities of digitization in companies were discussed in detail. The event has established itself as an indispensable platform for companies that want to drive their digital transformation. Further information is available on the official website www.digital-tag.org
The panel on the subject of "Smart Factory" was particularly central, in which Prof. Dr. Sebastian Meißner and experts from the BMW Group talked about the role of AI in production. The discussion illustrated the importance of the human factor in AI-controlled systems. Practice impulses by specialists and academics underlined the basic need to revolutionize production through digital technologies in order to remain competitive in the course of Industry 4.0. According to siemens , smart manufacturing enables agile and efficient production that improves through networked technologies, real-time data and AI-based insight becomes. This is particularly relevant to meet the challenges of diversified product variants in smaller quantities.
AI in focus
In the panel "Competent with Ki", Veronika Hackl from the University of Passau and Sebastian Henneberg from Synsugar GmbH explained how small and medium -sized companies KI can use. It was emphasized that the technology cannot adopt all processes autonomously. An interactive workshop with Judith Mosandl enabled the participants to get to know immediately implementable AI tools. The importance of the AI-based analysis of process and logistics data was highlighted in order to optimize quality assurance and machine control. This is in accordance with the findings on Fraunhofer IGCV , where KI is already used to develop new data -based business models.
The panel "Digital Marketing" under the direction of Prof. Dr. Eva Schuckmann addressed the need to measure marketing measures. Innovative AI tools for marketing were presented by representatives of various companies, which illustrates the potential of digital transformation in the marketing sector. These technologies can increase the efficiency of campaigns enormously and have the potential to significantly improve the customer experience through personalized content.
strategies for the future
Another important topic was the future -proof corporate strategy, in which Benedikt Kulzer and several professors gave important insights into how AI can help to develop more resistant business models. Prof. Dr. Theresa Veer made it clear that AI goes far beyond applications such as Chatgpt and can be implemented in various areas of companies.
The final keynote of Andreas Lovric on the topic of "Future is no coincidence" encouraged the audience to actively shape the future and to design many possible scenarios. This emphasizes the relevance of Strategic Foresight in today's fast -moving digital world.
The event underlined the essential role of digital day for promoting digitization in the region and opened valuable perspectives for companies that want to adapt to this development.
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Ort | Passau, Deutschland |
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