Suhl is wooing tourists: major advertising offensive in the Thuringian Forest!

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In 2025, Suhl is applying to be a “gun city in the Thuringian Forest” at trade fairs and events in order to attract new tourists.

Suhl bewirbt sich 2025 als „Waffenstadt im Thüringer Wald“ auf Messen und Events, um neue Touristen zu gewinnen.
In 2025, Suhl is applying to be a “gun city in the Thuringian Forest” at trade fairs and events in order to attract new tourists.

Suhl is wooing tourists: major advertising offensive in the Thuringian Forest!

CCS GmbH and its partners in Suhl are currently doing a lot of advertising for the city and its surroundings. You could say that the tourism experts from Suhl are in the fast lane when it comes to putting the region in the Thuringian Forest in the right light. This year they are actively attending nationwide trade fairs and promotional tours to make Suhl better known as the “gun city in the Thuringian Forest”. This reports insuedthueringen.de.

In the last few months, tourism professionals have undertaken a large number of promotional tours. Various materials such as target group-specific brochures, guest newspapers and souvenirs from the region were distributed. Their presence was felt at trade fairs and B2B events in cities such as Stuttgart, Berlin, Cologne and Munich, among others. They were also at the forefront of major sporting events such as the luge and biathlon world cups in Oberhof to showcase the diversity and attractiveness of the city.

Diverse offers for every taste

Suhl, a charming town with around 37,000 inhabitants, lies in the picturesque valley of Lauter, Hasel and Vesser. The city, which was recognized as a “nationally recognized resort” in 2013, scores with a successful mix of historical and modern elements. It can boast that it is very popular with hikers and those seeking relaxation, not least because of its proximity to the popular Rennsteig, one of the most famous hiking trails in Germany. That reports travel destinationsdeutschland.de.

The area around Suhl is characterized by wonderful views and a varied landscape that reaches up to 1,000 meters in altitude. Historical sites, such as the barrows and ramparts from 3,000 years ago, bear witness to a rich history and invite exploration. Particularly worth mentioning are the historic buildings in the city center, including the Suhl Armourer, the city's landmark.

Marketing and future events

The tourism industry has big plans and many interesting marketing campaigns are in the pipeline. They are planned for the “25th Schneekopf Summit Meeting” in Gehlberg as well as for numerous trade fairs such as the “Caravansalon and Tour-Natur” in Düsseldorf and the travel fair in Erfurt. They hope to use these measures to attract new active tourists and hiking guests and to continue the positive trend in the number of overnight stays thueringen.info supplemented.

In a region that is considered the “green heart of Germany”, there are not only extensive meadows and forests to discover, but also delicious Thuringian cuisine. Thuringian bratwursts, roasted sausages and classic Thuringian dumplings provide a culinary experience that attracts many visitors to the region. And so the tourism experts from Suhl probably still have a lot to say and hope to win over many more guests.