Stadtwerke Jena remains the main sponsor: Sustainability in football in focus!

Stadtwerke Jena remains the main sponsor: Sustainability in football in focus!

In the turbulent events around FC Carl Zeiss Jena, there is gratifying news: Stadtwerke Energie Jena-Pößneck not only remain partners, but also intensify their commitment. Stadtwerke-jena confirms that the logo of the Stadtwerke will continue to be shown on the triking back of the regional league team in the coming season. This sign of belonging together with the lettering "Stadtwerke Jena" will emerge against FC Viktoria Berlin on the jersey breast from the home game on August 6, 2022.

André Sack, Managing Director of Stadtwerke, emphasizes the team spirit and the commitment, which are important in both sports and in the region. "We are not only investing in the future of the association, but also in the community," says Sack. The municipal utilities have been a close partner of the FCC since 1999 and have jointly experienced the ups and downs of the club, including the sporting advancement to the 2nd Bundesliga.

sustainability in focus

A special highlight of this partnership is the appointment of the municipal utilities as the first official sustainability partner of the FCC. The aim is to implement concrete environmental projects as part of the #Mehralsfussball program. The first measure will be the planting of 30 trees in the FCC forest in Kahla. This is done for the ecological regeneration of the region and is emphasized by Patrick Widera, the managing director of the FCC, as a significant step towards promoting sustainability in sport.

"The common commitment to sustainability is very important to us," emphasized Widera. Dominik Hoffesimmer, Head of Sponsoring & Sales Football at Elf5, adds that this partnership is a comprehensive cooperation that contributes to strengthening Jena and the surrounding regions. More and more clubs are looking for paths to make sponsoring partnerships more sustainable, which is also a central topic for many current research in the sports industry, such as the examination of Charlotte Sahm on sustainability trends in football Sportstätten.digital.

tradition and innovation combined

The tradition of Stadtwerke Jena in sport goes back a long way. Gunar Schmidt, Managing Director of Stadtwerke, expressed pride in the long-term cooperation and emphasized the importance of performance and popular sports in the region. Stadtwerke would like to continue to help the offspring in Jena with the support of football camps, which is visible by the equipment of the camp participants with goodie bags and raffles to employee and customer children.

The recently completed partnership is a good six -digit amount. Lars Eberlein, Managing Director of the EAS operating company, highlights the jersey breast as a prominent advertising space. With such a commitment, not only football is promoted, but also a strong sign for regional identity and responsibility.

summarized, the current developments at the FCC show that team spirit and a clear focus on sustainability are pursued not only sporty but also social goals. Stadtwerke Energie Jena-Pößneck are definitely an important component in this mosaic, which shapes football in Jena.