E-paper consultation toured by district: focus on readers!

E-paper consultation toured by district: focus on readers!

Helmershausen, Deutschland - In the past few days, the e-paper advisory team around Martin Blaufuss and Mahalia Singh in the district was on the road to help readers. Despite the gray weather in Helmershausen, numerous interested parties came who wanted to learn more about dealing with the e-paper. The event, which started on Monday, aims to support readers in the changeover from Print to digitally, a trend that is increasingly coming to the fore in the media industry. in the questions of the readers were different, starting with the help of activating the e-paper, to the support when setting up subscriptions and the advantages of digital subscription.

The e-paper has developed into an indispensable part of the media landscape in recent years. The Corona years gave the industry an unexpected thrust, and many readers are now discovering the advantages of digital reading. Current price increases in pressure and sales make it increasingly difficult for many publishers to maintain the print editions. Many regional subscription titles are under pressure, which is why the switch to digital formats is now being tackled. Kress recently stated that the industry has recently announced more time for the change into the digital world was expected.

e-paper in the upswing

According to the latest statistics, the sold e-paper edition in Germany is more than doubled to around 2.67 million copies from 2017 to 2023. This shows how high the e-paper is in the course. Most e-paper are sold via subscriptions, which makes it easier to switch from printlers to digital scale. In addition, the industry report of Statista that sales in the e-publishing market rose to over 395 million euros.

For many publishers, the e-paper is an important strategy to keep existing customers, especially if the delivery of print editions becomes unprofitable. Publishers have developed various approaches to make the switch to e-paper attractive: existing customers can use e-paper cheaply as an additional offer, or the digital format is often offered at a cheaper price than the print edition. Many newspapers, for example the picture or the Süddeutsche Zeitung, have already achieved significant e-paper subscribers.

Overall, it can be seen that the media industry is steering in a digital future where e-paper not only offer an alternative choice, but is also increasingly being considered as a need. The district's e-paper advisory team states that this will be the key to the reader commitment in the coming years.