Thuringia celebrates his green heart: tourism and agricultural products in focus!

Thuringia celebrates his green heart: tourism and agricultural products in focus!

Thüringen, Deutschland - Thuringia returns to the slogan "The Green Heart of Germany". This step was recently brought into play by Prime Minister Mario Voigt after the previous slogan "Discover" Thuringia, which was introduced under the red-red-green government, had come under criticism. The digital and infrastructure minister Steffen Schütz (BSW) was negative about the effectiveness of the old slogan and emphasized that it was time for a fresh approach to promote tourism and domestic agriculture. This return to the old slogan should now serve as a trademark for agricultural and tourism marketing.

This Initiative also has a very specific goal: strengthening tourism and advertising for agricultural products from Thuringia should be clearly in the foreground. The group leader of the CDU, Andreas Bühl, was pleased with the decision and described the new slogan as positive and connecting. In the Ministry of Economic Affairs, there are already plans for the establishment of a society to support the brand.

The menu of the possibilities

An important aspect of this new marketing strategy is the planned inventory of over 3,600 agricultural businesses in Thuringia. The positive feedback from agriculture suggests that many companies are open to stronger networking. Wolfgang Peter, the deputy president of the Thuringian Farmers' Association, has already supported the revival of the slogan and sees great potential.

In addition to this initiative, there is already the umbrella brand "My region", which was launched in 2023. This brand is intended to encourage all companies in the agricultural and nutritional economy without licensing to present the Thuringian identity. The umbrella brand is part of a communication campaign that aims to strengthen regional value chains and promote awareness of regional products. It is about increasing the knowledge of regional cycles and creating responsibility among consumers.

an awareness of the region

The campaign for consumer sensitization is carried out by the idea that a better understanding of regional processes leads to more conscious shopping behavior and thus increases appreciation for Thuringian products. The term “regionality” is increasingly understood as an essence of identity, which cannot be fully recorded without knowledge of the networking in production and marketing.

Finally, it can be said that the return to the slogan "The Green Heart of Germany" is not only a marketing move, but also a clear message to farmers and the consumers sends us to all of us together to strengthen our own region and at the same time bring our products to advance. Tradition and innovation are brought together, a concept that definitely deserves an open ear.

For more information about agricultural marketing in Thuringia, visit the pages MDR , thuringia"> Ministry and Agrarmarketing Thuringia .