Nina Astner changes to Atomic - Fischer in an emergency!
Nina Astner changes to Atomic - Fischer in an emergency!
The Austrian ski racer Nina Astner has announced her change from the traditional brand Fischer to Atomic. This happened on her Instagram page, on which she also thanked Fischer for the support in the past. This change is not only a personal step for Astner, but also an example of the economic difficulties with which Fischer is currently confronted. The company is fighting with considerable challenges due to the corona pandemic, the Ukraine war and a fire in their work in Mukachevo.
By these circumstances, Fischer was forced to not extend the contracts of six athletes, including those of Nina Astner. Astner, who was able to win the giant slalom discipline rating in the European Cup last season and celebrated victories in Puy St. Vincent and Oberjoch, is the fourth of five ÖSV athletes who switch to a new supplier. Despite a disappointing season without points in eight World Cup races, it is expected to have a high performance potential, especially after her ascent to the A-squad of Ski Austria.
background of the change
Fischer's decision to reduce commitment in skiing is part of a larger strategy that results for economic reasons. Racing heads Siegfried Voglreiter has confirmed that the non -extensions are not due to sporting performance. In addition to Nina Astner, other racing runners are also affected: Ricarda Haaser, Katharina Huber, Leonie Raich and Natalie Falch have already found new partnerships with brands such as Rossignol and Völkl. Elena Riederer is associated with a move to Blizzard.
The crisis at Fischer is not new. The fire in the Ukrainian work of Mukachevo in 2020 as well as the developments related to the corona-related economic difficulties and the Ukraine War have tightened the situation considerably. In response to these challenges, Fischer decided to make structural changes that affect the relationship with his athletes, among other things. These measures are expected to have far -reaching consequences for the brand and their athletes.
Future views
The change from Nina Astner is a sign of change in skiing and for the need for athletes to react flexibly to market developments. The high expectations of your future performance in the upcoming competition will not only be supported by your personal motivation, but also by the hopes that can bring your new equipment.
A look at the comprehensive economic factors in winter sports shows how quickly the landscape can change. Further information on the economic effects and trends in winter sports can be found in a detailed analysis, which is provided on DetailsOrt Mukachevo, Ukraine Quellen
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