TU Chemnitz inspires with Niners game: career chance for students!

TU Chemnitz inspires with Niners game: career chance for students!

On May 25, 2025, the third playoff duel of the Niners Chemnitz against the MLP Academics Heidelberg took place in the Chemnitz trade fair, with 5,000 enthusiastic spectators. As part of this sporty event, the Technical University of Chemnitz presented itself with an information stand that was heavily frequented both before the game and half-time. The application period for courses at the TU Chemnitz begins on May 26, which made the presence of the university particularly relevant. Anika Giese, Chief Communication Officer at Chemnitz University of Technology, emphasized the importance of the partnership with the Niners to achieve young people and inform about the diverse study opportunities.

Special highlights at the TU Chemnitz were a wheel of fortune, a popcorn car and a competition that was raffled off. The LED gangs in the hall advertised with the memorable slogan "Studying at the most popular university in Germany" and referred to the platform Studium-in-chemnitz.de , which offers comprehensive information about courses.

link between university and sport

The event was part of the #tucgether campaign, which was designed by an interdisciplinary team at the Technical Technical Chemnitz. In addition to the distribution of information, the campaign was also an attempt to strengthen the university's employer brand and increase visibility among potential students. In this context, university marketing plays a central role by aiming to win students for their own offers and use them as multipliers on social media. Companies can discover and promote valuable talents early on with university marketing measures, such as events and creative actions, which is particularly important for free junior, internship and work students, such as Personio.de Explained.

Niners captain Jonas Richter, who recently completed his bachelor's degree at the Technical University of Chemnitz, gave an interview on the university Instagram channel after the game. The sporting success of the Niners, who won the game with 97:88, adds an additional emotional aspect to the entire event.

strategic approaches in university marketing

The university marketing pursues various goals, including strengthening the employer brand and developing young talents. It requires a clear strategy in which the target group is defined and suitable measures are determined. Recommended procedures are, for example, the close cooperation between recruiters and specialist departments as well as the use of creative promotions such as coffee bikes or seasonal events.
The budget for such measures varies depending on the scope, for example, a coffee bike action can cost between 500 and 2,000 euros. A holistic approach that combines different elements can help maximize the effectiveness of university marketing.

Overall, the event not only shows how universities use modern approaches to achieve students, but also how important the cooperation with the economy is to promote talent of tomorrow.