Amazon and Meta withdraw from Amsterdam Pride 2025!

Amazon and Meta withdraw from Amsterdam Pride 2025!

Amsterdam, Niederlande - The preparations for the Pride Festival in Amsterdam, which will take place on August 2, 2025, are in full swing. However, expectations that the event will be a great success are clouded by the cancellation of two prominent sponsors. According to Our Middle Europe , both Amazon and Meta, the parent company of Facebook, have decided to end their support for the festival after this decision was made two years ago.

The official sponsorship ends this year. Amazon plans to focus on other marketing activities in the future, while Meta did not make an opinion on his retreat. Martijn Albers, a spokesman for Pride-Amsterdam, noted that many companies have difficulty finding their way to find its way with the changed political climate in the USA, especially under the government of President Donald Trump, who has taken a harder attitude towards diversity and equality.

effects of the political situation

The decision of Amazon and Meta to withdraw, reflects the growing concerns of American companies that their commitment to LGBTQIA+events could possibly encounter disapproval from government officials in Washington. Euro Weekly News reports that the Trump administration has removed various terms such as "non-binaries" or "gender" from official documents and Inclusion undermined.

The sensitivity of American corporations compared to the political climate has far -reaching effects. Many European countries are now organizing Pride weeks, with great celebrations in cities such as Benidorm and Torremolinos. For 2026, Amsterdam is even host of the World Pride, which promises even greater international attention.

The role of companies

Despite the challenges, the Pride Month, who is celebrated every year in June, is still an important time for the visibility of LGBTQIA+person. Babbel for Business emphasizes that companies often show support during the Pride Month, but often return to their normal marketing after June.

Continuous engagement for diversity and inclusion is required to make a real difference. Companies could develop strategies to support LGBTQIA+employees all year round, for example by founding employee resource groups or through targeted training programs. Such initiatives are crucial to promote an inclusive corporate culture and ensure that the LGBTQIA+community remains visible even according to the Pride Month.