Competition center raises the alarm: Trust pilot under suspicion of fraud!

Competition center raises the alarm: Trust pilot under suspicion of fraud!

Dänemark - The association competitive center raises serious allegations against the Danish rating platform Trustpilot. According to Südkurier Trustpilot suggests a hundred percent authenticity of the evaluations that have been submitted does not do justice. The competition center sees this a clear violation of the law against unfair competition.

On the Trustpilot, consumers can assess companies, in particular online shops. In a comprehensive review that took place between October last year and February, 86 wrong ratings were identified on the platform. Of which, Trustpilot only released 31 and deleted 55 reviews, which were mostly positive. This raises questions about the integrity of the platform.

Further development and reaction of Trustpilot

The allegation was brought to the competition center by a member company that had given the occasion to complain. Trust pilot was asked to comment on the allegations and is currently examining the accusations. The company emphasizes that it has already taken measures to secure the integrity of the platform. This includes the use of special technologies for fraud detection and the promotion of transparency when using ratings.

The SPIEGEL continue to work on improving his review processes. The platform sees itself as a responsibility to create and maintain trust for both consumers and the evaluated companies.

legal situation and legal framework conditions

In the context of these accusations, the LTO . The legislator plans further measures against fake reviews on online portals. The revision of the law against unfair competition (UWG), which came into force on May 28, 2022, introduced new transparency obligations for operators of evaluation platforms. These oblige companies to check the authenticity of evaluations and to communicate clearly if there is no review.

The new regulations not only affect online reviews, but also influencer marketing and product rankings in the EU. Consumers are increasingly making their purchase decisions based on these reviews, which makes the need for objective and transparent information all the more important.

Overall, it remains to be seen how trust pilot will react to the allegations and which measures the competitive center ultimately takes to ensure the integrity of the platform.