Barnimer bus company wins Brandenburg Training Prize 2025!

Barnimer bus company wins Brandenburg Training Prize 2025!

On November 5, 2025, the Barnimer Bus Company (BBG) in Potsdam was awarded the Brandenburg Training Prize 2025. This honorable award was presented under the patronage of Prime Minister Dietmar Woidke. The BBG prevailed against over 70 companies and is now one of the eleven award winners this year. The prize is endowed with 1,000 euros each and is evidence of the high quality of the training programs offered.

At the award ceremony, Frank Wruck, Managing Director of BBG, emphasized the company's efforts to offer individual, high-quality training for young people. The BBG is currently training 29 trainees in various job profiles such as driving specialists, professional drivers, automotive mechatronics engineers and industrial clerks. The training is characterized not only by practical teaching, but also by targeted support.

Modern training approaches

The BBG training concept includes current methods such as creating your own e-learning content and innovative measures in training marketing. This means that emphasis is not only placed on the classic training content, but also modern digital learning formats are integrated into the training process. For example, young people can work on and deepen their learning content via a special training platform. The BBG shows a good knack for meeting the needs of today's youth.

In addition, the trainees benefit from special projects, workshops and coaching, which further increases the quality of the training. These diverse offerings ensure that the training remains varied and appealing, so that new talent can also be attracted to the industry.

The importance of dual training

The BBG is an excellent example of how important dual training models are for the future. According to a study by the Federal Institute for Vocational Training, it shows that high-quality dual training not only secures the skilled workers of tomorrow, but also benefits the company itself by attracting competent employees and building long-term relationships. Good training is not only a benefit for the trainees, but also for the company.

With this award, the Barnimer Bus Company is not only recognized for its excellent training quality, but also sets an example for how important it is to support young people in their career entry and to offer them the best possible conditions. The BBG impressively shows that it accepts the challenges of today and impresses with innovative concepts.