Kaufland continues to grow: New branches open in several federal states!

Kaufland continues to grow: New branches open in several federal states!

Brandenburg an der Havel, Deutschland - Kaufland is on an expansion course and ensures a fresh wind in German retail. In 2025, the discounter plans numerous new openings that include both former real and globe markets. These redesign are part of a comprehensive strategy to expand the market shares and increase competitiveness. According to hna there will be several confirmed openings, including Brandenburg an der Havel, where on June 19, 2025 opened the new branch in the Beetzsee Center.

In North Rhine-Westphalia, new openings are also due. Heiligenhaus will come up with a 3300 m² branch on June 26, 2025. In Chemnitz in the Neefepark, where a former globe market is thematically redesigned, the opening is planned for the second half of 2025. It is just as important to take over the location in the Kronenberg Center in Essen, which starts on July 1, 2025, although the exact opening date is not yet set.

expansion plans

The black group-owned Kaufland has big plans for the expansion of their locations. Around 300 new branches were opened worldwide in 2024, and for 2025 a further ten new openings have already been planned by February 2026. This would increase the total number of Kaufland branches in Germany to over 780, which strengthens the influence in the food retail trade. In an extensive investment package of 3.3 billion euros, this is also reflected, such as echo24 reported.

The following locations are under the planned new openings:

• Göttingen-Wende
• Haßloch
• cuxhaven
• Mülheim-Kärlich
• Schwentinental
• Osnabrück
• Weingarten

economic background

The company is part of the black group, which also includes Lidl. In the past financial year 2024/25, the two brands together reached around 14,200 shops in 32 countries. The group invested a total of 8.6 billion euros, of which 3.3 billion euros focused on Germany to further expand warehouses and branches. The plans are not only mostly positive, but also bring challenges that are created, for example, by uncomfortable competitive relationships. The Bundeskartellamt therefore has an eye on the new takeovers according to BNN .

At the same time, the ver.di union emphasized the importance of securing the jobs by taking over. In 2020, an agreement with Kaufland was made to ensure first-class working conditions for the employed employees of the closed real markets. This commitment is also evident in the creation of around 20,000 new jobs, of which 4,000 are in Germany.

, however, there were recently some negative headlines in several branches due to hygiene defects. Kaufland reacted to this by making temporary closures and adding external experts to secure the quality standards.

The direction of view is clearly on the expansion and innovative strength, and when we can welcome the next new Kaufland branches, remains exciting until the opening.