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Energie Cottbus takes off: New sponsorship for women's volleyball!
SV Energie Cottbus and ESP e TRONIC GmbH are starting a funding partnership to support women's volleyball in Cottbus.
Energie Cottbus takes off: New sponsorship for women's volleyball!
On July 21st, a significant step was taken for women's volleyball in Cottbus: SV Energie Cottbus has entered into a sponsorship partnership with the ESP e TRONIC GmbH announced. This new partnership will not only bring a breath of fresh air to the club, but also focus on promoting young talent, which managing director Ralph Pechmann expressly praised. At a time when women's and youth sports are increasingly coming to the fore, this step clearly shows that companies are also willing to invest in these areas.
The partnership, which is promoted to the highest funding category of SV Energie Cottbus, is intended to be an important impetus for the development of women's volleyball in Lusatia. The club's board sees this as the ideal opportunity to support and further advance its ambitious goals, such as bringing Bundesliga volleyball to Cottbus. Thanks to ESP e TRONIC's commitment, the focus is on promoting young talent, which is important not only for the club but for the entire region.
Growth in women's sports
This development not only has economic advantages. It is becoming increasingly clear that the target demographic of women's sports fans is younger and more influential. Around 68 percent of these fans are willing to purchase products from sponsors, compared to 48 percent of men's sports fans. Additionally, 54 percent of women's sports fans are more aware of sponsors, which offers brands the opportunity to target young and engaged audiences.