Energie Cottbus starts through: New sponsorship for women's volleyball!

Energie Cottbus starts through: New sponsorship for women's volleyball!

Cottbus, Deutschland - On July 21, an important step for women's volleyball was taken in Cottbus: SV Energie Cottbus announced a sponsorship partnership with the ESP E tronic GmbH This new partnership will not only bring a breath of fresh air to the club, but also focus on promoting young talent, which Managing Director Ralph Pechmann expressly praised. At a time when women and young people are increasingly coming to the fore, this step clearly shows that companies are also ready to invest in these areas.

The partnership that increases to the highest funding category of SV Energie Cottbus is intended to become an important impulse for the development of women's volleyball in Lusatia. The board of directors sees this the ideal opportunity to bring, support and further promote the ambitious goals, such as Bundesliga volleyball to Cottbus. Thanks to the engagement of ESP E Tronic, the focus is on promoting young talents, which is not only important for the association, but for the entire region.

growth in women's sports

Sportmarkemedia shows that sponsoring activities rise in women's sports, especially in women's football. The contractual values and the number of sponsoring deals have experienced a remarkable increase, and is predicted that global revenue from women's sports in 2024 will exceed the 1 billion dollar brand for the first time.

This development not only has economic advantages. It is becoming increasingly clear that the target group of women's sports fans is younger and more influential. Around 68 percent of these fans are ready to buy sponsors products compared to 48 percent of men's sports fans. In addition, 54 percent of fans of women's sports are more conscious to sponsors, which offers the brands the opportunity to address young and committed target groups.

an outlook on the future

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