Nauener bakery closes: Supermarket prices make it flat independently!

Nauener bakery closes: Supermarket prices make it flat independently!

Nauener Dammstraße 12, 14641 Nauen, Deutschland - In Nauen, the challenges of the bakery industry have again opened a sad chapter: The Kluczyk bakery at Nauener Dammstraße 12 closed its doors on July 23, 2025. Marcin Kluczyk and his son Mateusz, who had led the bakery since the opening in August 2024, have decided to take this step after finding that customers preferred to go to the supermarkets to buy cheaper rolls. Despite a very good location near the Nauen train station, they could not achieve sufficient income with their offer. A multi -grain roll for 50 cents can simply not keep up with prices such as 33 cents at Netto or 39 cents at REWE, which caused numerous customers to ignore the local offer, reports [MAZ-ONLINE.de] (https://www.maz-online.de/lokales/havelland/nauen/machlos- against-supermarkt-baecker-baecker-gelbstatkeit-auf-vv7bf5xppjdpome4aptyakzbu.html).

The Kluczyk bakery should score with Polish flour as a unique selling point, but the hoped -for encouragement failed to meet. Competition through larger chains and other local bakeries, such as Steinecke and Thonke, also bothered the father-son team. After the closure, both have given up their own business and are now working as an employee. Marcin Kluczyk is now working in a organic bakery in Potsdam, while his son has found a new challenge in the candy production at Karl's Erdbeerhof in Elstal.

industry suffers from structural problems

The closure of the Kluczyk bakery is not an isolated case. According to current analyzes, the baked goods industry in Germany is under enormous pressure: uncomfortable working hours, an acute shortage of skilled workers and high energy costs make it difficult to remain profitable. In the past ten years, the number of bakeries has dropped by 30 percent, severe guns for the already tense situation. In Berlin, the businesses have decreased by 15 percent and in Brandenburg from 388 to 254, as rbb24.de reported.

Another concern of concern is the high number of losses in jobs: 20,000 jobs have been lost in bakery since 2014. The NGG union sees bright spots for the industry when companies are willing to improve their working conditions and polish up the employer image. A shift in night to day work could defuse the situation of many employees and reduce the pressure.

fight against the shortage of skilled workers

The challenges on the job market are huge. About 86 percent of the employees report high stress and time pressure, and a serious lack of personnel is noticeable. To combat this, companies are increasingly relying on immigration. A quarter of the trainees in the bakery craft now has a migration background, which is an opportunity to overcome the shortage of skilled workers, as the results of a comprehensive industry analysis show, supported by the Hans Böckler Foundation and the NGG. [Boeckler.de] (https://www.boeckler.de/de/pressemitteigungen-2675- Backwarenbranchenbranche-kaempf-mit--and-fachkraeftemangel-67427.htm) indicates that the training potential can be expanded particularly by international recruitment.

An example is Matthias Hillmann's café near Berlin, which, due to a shortage of skilled workers, had to close its original bakery, but has now successfully found a new niche in which he bakes under better conditions. Such developments could be pioneering for many local companies, such as the Kluczyk bakery, so as not to disappear from the market.