Einhorn Pharmacy in Borgsdorf: Digitalization for better customer service!

Einhorn Pharmacy in Borgsdorf: Digitalization for better customer service!

The converted Einhorn Pharmacy in Borgsdorf was opened in a ceremonial setting on November 7th. Pharmacist Stefanie Wetzel, who has also managed the Vitalis pharmacy in Velten since April 2023, has modernized and digitalized the pharmacy. The conversion took seven months while operations continued - a real effort that is now paying off.

The pharmacy is now relying on more digital tools to increase efficiency while not losing sight of personal customer service. A new, fully automated order picker from Rowa is the heart of the renovation. This can manage up to 8,000 medications and takes care of incoming and outgoing goods. This not only makes daily processes easier, but also creates more time for important consultations with customers. Wetzel is convinced: “Personal advice is still the be-all and end-all, especially in competition with online providers and the increasing bureaucratic hurdles.”

Cheers to automation

The installation of the order picker is part of a trend that is finding its way into many modern pharmacies. For example, AMI Fördertechnik points out that picking machines in pharmacies and doctor's offices not only increase efficiency, but also minimize errors and ensure accuracy when dispensing medication. These benefits are especially important in an industry where people's health is at stake. The automated processes save time and optimize the flow of materials, which ultimately benefits the patients. AMI reports on this in detail.

Wetzel, who will soon become a mother herself, wants to ensure that contact with customers is not lost despite all the technology. The use of such technology allows employees to focus more on the individual needs of patients. This is particularly important in times when online offerings are expanding rapidly and pharmacies are under pressure to assert themselves.

A successful combination of tradition and innovation

The Unicorn Pharmacy shows how sensible it is to combine tradition and progress. The windows, intermediate doors and façade remained unchanged, maintaining a familiar and familiar ambience, while internal processes were improved with new technology. Wetzel hopes this balance not only appeals to her core clientele, but also attracts new patients.

Wetzel also openly discusses the challenges that arise from online trading and bureaucratic requirements. She is aware of the tough competition and does everything she can to ensure that personal customer contact is not lost in the pharmacy. “A good knack for dialogue with customers will always remain important,” says the pharmacist.

The Einhorn Pharmacy is therefore not only a place for medical care, but also a contact point for personal advice and support. A step into the future and a clear sign of how important customer demands are in the healthcare sector.

For anyone who is interested in the technical background of automation, platforms such as EnjoySharePoint useful information about automated processes, which are also becoming increasingly important in other industries. Here, systems for updating lists in SharePoint are explained step by step, showing how automation is becoming more important in different areas of our lives.