Spreewelten Lübbenau: EWA Marketing Award for creative campaign!

Spreewelten Lübbenau: EWA Marketing Award for creative campaign!

The Spreewelten in Lübbenau has once again made a name for itself in the industry and has received the EWA Marketing Award 2025. The European Waterpark Association (EWA) is honoring the creativity and innovative approach behind the employer branding campaign “We create legends”. This award not only represents an honor for Spreewelten, but also sets a new standard for marketing strategies in the leisure and adventure pool industry. Niederlausitz Current reports that the jury particularly appreciated the campaign for its creative, emotional and sustainable marketing.

The “We create legends” campaign particularly attracts attention with humorous and self-produced videos that show real employees and their everyday work. This places great emphasis on authentic storytelling and encourages employees to present themselves as brand ambassadors. This not only leads to a strengthening of the brand image but has also resulted in an increase in applications. Steven Schwerdtner, Head of Marketing at Spreewelten GmbH, emphasizes that the success of the campaign is based on team effort.

Innovative strategies in employer branding

The trend towards employer branding is constantly changing and must adapt to the dynamic requirements of the world of work in order to both attract and retain talent. As in an article on Raising standards explains, companies now place particular emphasis on authenticity and transparency. Real insights into company culture are not only necessary, they are crucial for branding as an employer.

Another aspect is the Employee Experience (EX). Companies should focus on creating positive employee experiences. Individual benefits, flexible working models and regular feedback loops can help employees feel committed in the long term. The possibility of hybrid working models also plays a role in promoting a healthy work-life balance.

In order to be perceived as an attractive employer, sustainability and social responsibility are also crucial. Talents look for companies whose values ​​align with their own. This is becoming increasingly important in the so-called “war for talent”. Programs that promote diversity, equity and inclusion create a motivated and innovative workforce. As Spreewelten shows with its current campaign, involving employees as brand ambassadors is a measure that helps many organizations to stand out in the growing competition.

Unique experiences in the Spree worlds

But the Spreewelten Lübbenau not only offers impressive marketing, but also real experiences. The opportunity to swim with real penguins in particular attracts many visitors. There is also an impressive sauna world and a variety of wellness offers, all of which are ideal for short breaks and day trips.

This award and the clever campaign show once again how important it is to bring employees and corporate culture to the fore. In this way, companies can not only become a popular employer, but also secure their place in the hearts of customers who are increasingly looking for authentic and sustainable experiences. We can only hope that many more companies follow the path of the Spreewelten and also create their legends.